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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

Shrink and stretch label usage on the rise

jessica Jacobsen
Jessica Jacobsen
February 15, 2013

 When the fairy godmother in Walt Disney’s version of “Cinderella” dressed the maiden for the ball, she made sure that everything fit perfectly — including that ever-important glass slipper.  


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Athletes help Wat-aah meet its mission

Marques Colston, Patrick Peterson encourage healthy hydration with Wat-aah
jessica Jacobsen
Jessica Jacobsen
February 12, 2013

When Rose Cameron spoke with Beverage Industry for its August 2012 edition, the Wat-aah founder and chief executive officer expressed the roots of her mission to convince kids that water can be a cool drink. But in order to make water the No. 1 hydration choice for kids, Cameron knows it will take building an emotional desire toward the Wat-aah brand to accomplish that goal.


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Fair Oaks Farm Brands’ Core Power

Fair Oaks Farm Brands addresses taste, natural trends with Core Power
jessica Jacobsen
Jessica Jacobsen
February 11, 2013

 Chicago-based Fair Oaks Farm Brands Chief Executive Officer Steve Jones knows the importance protein plays in a balanced diet. 


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Coconut water finds a home in the beverage market

jessica Jacobsen
Jessica Jacobsen
February 11, 2013

 In Fred Heatherton’s novelty song, “I’ve Got a Lovely Bunch of Coconuts,” the composer depicts a showman prodding people to play a game involving coconuts in order to make him rich.  


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Counting the social minutes

jessica Jacobsen
Jessica Jacobsen
January 15, 2013

 Have you ever stopped to think about which website you visit the most?  


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Can filling, seaming equipment addresses craft brewing trends

jessica Jacobsen
Jessica Jacobsen
January 15, 2013

 As the beverage industry continues to see increases in packaging shapes and sizes as well as sustainable offerings, it’s clear that beverage-makers aren’t lagging in the innovation department.  


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Pepsi Bottling Ventures exemplifies innovation

jessica Jacobsen
Jessica Jacobsen
January 15, 2013

 With six manufacturing facilities and 22 distribution operations across eight states, Raleigh, N.C.-based Pepsi Bottling Ventures (PBV) has a lot from which to take inspiration.  


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2013 Beverage Bottler of the Year: Pepsi Bottling Ventures

People and partners are building blocks for PBV
jessica Jacobsen
Jessica Jacobsen
January 11, 2013

Being the nation’s largest privately held Pepsi-Cola bottler is no easy feat, but for Raleigh, N.C.-based Pepsi Bottling Ventures (PBV), the dedication of its people and partners is how it’s able to maintain its high standards at the company’s 28 bottling and distribution facilities in North Carolina, New York, Maryland, Delaware, Vermont, Idaho and South Carolina.


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Taking time to reflect

jessica Jacobsen
Jessica Jacobsen
December 14, 2012

 There’s no denying that this time of year can be quite busy.  


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Vitamins, minerals fulfill a variety of functions

jessica Jacobsen
Jessica Jacobsen
December 14, 2012

 In the “Schoolhouse Rock!” episode “The Energy Blues,” an animated globe sang “Sometimes I think I’m runnin’ out of energy.”  


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