As lifestyle trends continue to drive growth for the non-alcohol category, brand representatives discuss how innovative products are meeting evolving consumer trends.

Mingle Mocktails, the female-founded line of clean-crafted sparkling mocktails, unveiled its newest flavor: the Sparkling Raspberry Rosé. 

Inspired by traditional aguas frescas, Frutitas Agua Fresca, a brand of BlueTriton, introduced Frutitas, available in Mango Pineapple, Strawberry Citrus, and Coconut Lime flavors.

Liquid I.V. announced its first brand refresh, revealing a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising. 

Waterloo Sparkling Water, Austin, Texas, announced three new flavors with the launch of its All Day Rosé, Pi-Ño Colada and Mojito Mocktail Sparkling Waters. 

The Vita Coco Co., under its flagship coconut water brand, Vita Coco, unveiled Vita Coco Treats, a new coconut milk beverage. 

Q Mixers unveiled its newest flavor: Q SPICY MANGO MARGARITA MIX. 

New York-based Swoon, a zero-sugar beverage brand, announced the launch of its newest campaign, Bestie. 

Chicago-based Molson Coors Beverage Co. announced its newest brand, Happy Thursday, a fruity-flavored line of spiked refreshers, now is available on shelves nationwide.

Boochcraft, an organic hard kombucha company, announced the launch of Mood by Boochcraft, a new line of non-alcohol functional tonics.