Alternative Drinks

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As consumers continue to prioritize gut health, the kefir segment is expected to surge. Lifeway Foods CEO Julie Smolyansky shares her thoughts on the state of the market. 

Beverage industry experts explain how premiumization has influenced the market of both alcohol and non-alcohol beverages. 

Breckenridge Distillery, an award-winning craft distillery and spirits brand by Tilray Brands, announced the launch of Mock One, a new line of non-alcohol (NA) spirits.

Nurri introduced a fresh, new design for its 30g Protein Ultra-Filtered Milk Shakes. This lifestyle-forward redesign reflects Nurri’s position as an everyday, household beverage that is fun, flavorful and functional, the company says. 

MUD\WTR has entered an entirely new category with the launch of Nourish, its first-ever mental wellness protein powder. 

Supergut, a leader in gut-health innovation, announced the launch of three new flavors of its GLP-1 Booster: Blood Orange, Raspberry Lemon and Watermelon Lime.

Gatorade will expand its all-day hydration lineup with new functional products designed to support athletes beyond game time, including a new Gatorade Hydration Booster variant: Relax.

Generous Brands announced it has signed a definitive agreement to acquire Health-Ade from private equity firms First Bev and Manna Tree Partners (Manna Tree), who will continue on as minority shareholders in Generous Brands.

Bragg Live Food Products announced the launch of its newest innovation: Bragg Pineapple Turmeric Apple Cider Vinegar Blend. 

BIOLYTE unveiled a brand redesign across all product lines, including ready-to-drink bottles and On The Go packets. The refresh features vibrant, bold colors, a simplified logo and updated flavor names.