Alternative Drinks

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Nurri introduced a fresh, new design for its 30g Protein Ultra-Filtered Milk Shakes. This lifestyle-forward redesign reflects Nurri’s position as an everyday, household beverage that is fun, flavorful and functional, the company says. 

MUD\WTR has entered an entirely new category with the launch of Nourish, its first-ever mental wellness protein powder. 

Supergut, a leader in gut-health innovation, announced the launch of three new flavors of its GLP-1 Booster: Blood Orange, Raspberry Lemon and Watermelon Lime.

Gatorade will expand its all-day hydration lineup with new functional products designed to support athletes beyond game time, including a new Gatorade Hydration Booster variant: Relax.

Generous Brands announced it has signed a definitive agreement to acquire Health-Ade from private equity firms First Bev and Manna Tree Partners (Manna Tree), who will continue on as minority shareholders in Generous Brands.

Bragg Live Food Products announced the launch of its newest innovation: Bragg Pineapple Turmeric Apple Cider Vinegar Blend. 

BIOLYTE unveiled a brand redesign across all product lines, including ready-to-drink bottles and On The Go packets. The refresh features vibrant, bold colors, a simplified logo and updated flavor names.

This year’s State of the Industry report on dairy drinks and alternatives notes that sales of both dairy and alternative milks are expected to stabilize as consumers seek to satisfy their varied needs by choosing products from both segments. 

Laird Superfood announced the launch of Vanilla Instant Latte, made with real vanilla bean powder.

Liquid I.V. announced the launch of Orange Vanilla Dream, its newest flavor adding to the Hydration Multiplier lineup.