Dairy alternative drinks are becoming so mainstream that they might soon deserve their own name, says David Sprinkle, research director and publisher of Packaged Facts, Rockville, Md.
Soymilk continues to be the most popular dairy alternative beverage today, Virginia Lee, senior research analyst at Chicago-based Euromonitor International, told Beverage Industry in its November issue.
Whether it’s low-calorie varieties, energy-boosting ingredients or popular flavor trends, the drink mix category has seen a wave of innovations that help it remain competitive in the beverage marketplace.
In the summer of 2007, an English man posted a video of his one-year-old son biting the finger of his three-year-old son on YouTube. The video, known as “Charlie Bit My Finger – Again!,” went viral reaching 417 million views as of Feb. 9. At the time of publication, it was the most viewed video on YouTube that is not a professional music video, according to Wikipedia.
When it comes to children’s nutrition, parents are faced with the challenge of finding products that meet their nutritional preferences, but also appeal to their children. But the challenge extends beyond parents and begins with the manufacturers. Beverage-makers are tasked with developing products to help bridge the gap between nutritional demands and pleasing taste profiles.
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