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EVR’s rejuvenating shift for better appeal

From Préventiv Waters to EVR, brand alters its positioning
June 20, 2011

For the past two decades, researchers have been extensively studying resveratrol, a naturally occurring compound commonly found in the skin of red wine grapes that is said to have anti-aging, cardiovascular and anti-cancer benefits. Looking to hone in on those benefits, Jonathan Straub, a sales executive, put together a team of experts to help him launch a functional beverage that contained the powerful antioxidant.


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Beverage Beat: An Allergen Aware World

Elizabeth Fuhrman explores the world of allergen friendly products.
Elizabeth Fuhrman
May 16, 2011
I once dreamed of baking treats for my daughter’s birthdays to take to school to share with her friends like my mother did when I was a child. When my friend told me that her children can only bring store-bought treats to school because of allergens, among other safety concerns, I was disappointed to hear that, but after reporting on the beverage and food industries for nine years, I was not surprised.
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Up Close With Neuro Drinks

California company creates functional formulas for every waking moment.
jessica Jacobsen
Jessica Jacobsen
April 4, 2011
When people describe products from Neuro Drinks, Santa Monica, Calif., the company’s President Paul Nadel has heard everything from water to energy drink to functional beverage. But Nadel would describe Neuro another way: “We really are a full lifestyle brand,” he says.
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Up Close With... NextFoods

Lori Sichtermann
March 7, 2011
The American College of Gastroenterology reports that 95 million people in the United States suffer from at least one type of digestive problem - that’s nearly one-third of the total population.
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