When people describe products from Neuro Drinks, Santa Monica, Calif., the company’s President Paul Nadel has heard everything from water to energy drink to functional beverage. But Nadel would describe Neuro another way: “We really are a full lifestyle brand,” he says.
The American College of Gastroenterology reports that 95 million people in the United States suffer from at least one type of digestive problem - that’s nearly one-third of the total population.
Alternatives and dairy-based drinks reported mixed results this year. Dairy alternatives, kefir drinks and dairy-based drinks reported a mixed bag of results this year.
Institute of Food Technologists’ Food Expo spotlights the appeal of simplicity, but Beverage Industry Managing Editor Jenny Zegler wonders if the beverage industry fitting in with the trend.