Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsAlternative DrinksEnergy Drinks & Shots

OrganicMe launches 4 functional beverages

EnergizeMe, FocusMe, CalmMe and SleepMe packaged in Rexam’s 12-ounce Sleek cans

April 28, 2014

OrganicMe, a Scottsdale, Ariz.-based subsidiary of True Me Brands, launched four new functional beverages that span multiple occasions and need states throughout the day, the company says. U.S. Department of Agriculture-certified organic and 100 percent natural, the drinks are packaged in 12-ounce Sleek cans from Chicago-based Rexam BCNA.

EnergizeMe has a berry pomegranate-acai flavor and pairs yerba mate and guarana for a boost of energy, while FocusMe is citrus-berry flavored and adds L-theanine from green tea to the formula for enhanced mental clarity, the company says. For non-energy occasions, CalmMe offers a berry-lemonade flavor and features ancient herbal ingredients from two flowering plants to promote calmness, and blackberry-vanilla-flavored SleepMe contains a proprietary blend of chamomile, valerian root extract, and L-theanine to promote a good night's sleep, it says. All OrganicMe's beverages are gluten free, GMO free, vegan and rich in antioxidants, it adds.

"OrganicMe is all about keeping it real — real organic ingredients that deliver real functional benefits," said Josh Lambert, chief operating officer and president of operations for True Me Brands, in a statement. "From energy and focus, to calm and sleep, we offer consumers a safe, healthy, organic beverage for every time of day. And working with Rexam, we are providing it in a great-looking package that will stand out on store shelves."

The brand also benefits from the advantages of aluminum cans including portability, durability and sustainability, it says. With a U.S. recycling rate of 67 percent, aluminum cans are the most recycled beverage container in the U.S., and the world, Rexam BCNA says.

"Colorful, reflective graphics and a slim look and feel make our Sleek can an excellent choice to attract consumer attention," said Rich Grimley, president and chief executive officer of Rexam BCNA. "OrganicMe is also able to further strengthen its business by benefiting from inherent beverage can advantages such as the best in supply chain economics, including superior recycling, filling, distribution and retail display efficiencies."

OrganicMe also is committed to giving back. A portion of the proceeds from every sale will be donated to charities such as Autism Speaks. Consumers can nominate an organization for future donations through the company's "Our Can. Your Cause." program, which utilizes the quick-response codes on each can to track donations.

The OrganicMe beverage line currently is available at the more than 160 Sprouts locations nationwide as well as at other select retailers.
 

KEYWORDS: aluminum cans functional beverages non-alcoholic drinks organic beverages Rexam

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beer
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Red Bull Advent Calendar

Red Bull releases Advent Calendar in US

Beverage News

RNDC announces sudden passing of Bob Hendrickson

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Mountain Dew CODE RED

    Consumers interest in functional beverages spans across globe

    See More
  • Consumers on the hunt for functional beverages with less sugar

    See More
  • Koloa rum coffee

    Coffee flavors increase in functional, protein beverages

    See More

Related Products

See More Products
  • nonmilk.jpg

    Milk-Based Beverages 1st Edition

  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

See More Products

Events

View AllSubmit An Event
  • February 13, 2025

    Beyond Hydration: What’s Next in Functional Beverages?

    On Demand In this webinar, Black Swan Data uses their cutting-edge AI and predictive trend intelligence to reveal what’s next in the functional beverages space.
View AllSubmit An Event
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing