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Although consumers were indicating high stress levels before, the emergence of the pandemic has exacerbated the issue, prompting beverage-makers to turn to a collection of ingredients to help reduce stress hormones.
As consumers “take control of their weight,” beverage-makers are employing a diverse group of ingredients such as functional offerings and new age sweeteners.
Many beverage manufacturers are “shooting for the moon” in hopes of giving consumers innovative new products that also will become classics within the beverage industry. See Beverage Industry’s Top 5 innovative products.
Big Easy Bucha launched Big Easy Tepache, a new ready-to-drink sparkling and fizzy, all-natural, fruit-sweetened drink that has long been popular in Mexico and among bartenders, but until now has not been bottled and sold in the United States, it says.
Keurig Dr Pepper Inc., Burlington, Mass., and Plano, Texas, announced that JAB majority-owned subsidiary Maple Holdings B.V. and MDLZ will sell an aggregate of 60 million shares through a secondary offering. MDLZ will sell 40 million shares, bringing its stake to approximately 8.4 percent of KDP's outstanding common stock, while Maple will sell 20 million shares for the benefit of its minority partners.
Seattle-based DRY Soda Co. launched a Limited Edition Zero-Proof Gift Set that includes two bottles of DRY’s 750-ml Winter Celebration bottles, two stemless flutes as well the book “The Guide to Zero-Proof Cocktails,” a manual dedicated to the art of zero-proof mixology.
Adult Swim has partnered with Miracle Seltzer to produce a limited-edition Pickle Rick Miracle Seltzer inspired by the Emmy award-winning series “Rick and Morty.”