Alternative Drinks

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Owl’s Brew is expanding into a new category with the launch of Functional Non-Alcoholic Mixers, cocktail and mocktail mixers made with real fruit juice, botanicals and tea. 

Dr. Brown’s announced the launch of a new recovery-focused hydration beverage: Dr. Brown’s Electrolyte Solution.

This year’s State of the Industry report on dairy alternatives notes that although the dairy alternative beverage market has slowed, brands within this space are evolving, influenced by consumer demand for broader functional benefits.

SPYLT unveiled a bold new look alongside its “Deliciously Outta Hand” campaign, encouraging consumers to tap into their inner teenager through the “Outta Hand Chug Challenge.” 

Quaker Oats, a brand of Purchase, N.Y.-based PepsiCo, announced the launch of Quaker Oat Shake & Go, a whole grain oat shake that is prepared in the bottle — add a liquid of choice, shake and enjoy, the company says.

Liquid I.V. officially launched its newest Sugar-Free flavor: Energy Multiplier Sugar-Free Lime Margarita. 

GHOST has officially brought its fan-favorite energy drink experience to a new format with the launch of GHOST Energy Sticks.

Táche announced the launch of a new three-ingredient pistachio milk. 

The performance by the drink mixes market is due mainly to health and wellness benefits, lifestyle alignment and flavor expansion, experts detail.

Zing Zang, a leader in premium cocktail mixers, introduced Espresso Martini Mix crafted with real coffee and cocoa bitters.