Alternative Drinks

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Productive Health Co. announced the launch of AUTOFOCUS, a functional beverage designed to deliver clean, sustained energy and mental clarity.

Dynasty Spirits announced the official launch of Teaspoon, the brand’s first line of non-alcohol beverages. 

Mockly unveiled a bold rebrand that celebrates its New Orleans spirit and modernizes the NA drinking experience, the company says. 

Henkell Freixenet announced its switching from Henkell alcohol free to Henkell 0.0%. 

HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS.

Mooala announced the rollout of refreshed packaging across its full portfolio. The updated design provides clear communication around Mooala’s ingredient sourcing, organic certification, and simple formulations.

Athletic Brewing Co., Milford Conn., and San Diego, announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness.

Empress 1908 Gin announced the launch of its first non-alcohol spirit: Empress 1908 0.0 Indigo. 

Little Saints announced the launch of St. Oak, a zero-proof whiskey that brings the warm notes of a rye with the sweet finish of bourbon to the alcohol-free spirits category.

Once Upon a Coconut (OUAC), the premium coconut water brand, announced a strategic partnership with L.A. Libations (LAL), the leading beverage incubator and accelerator for national growth to expand retail presence.