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Home » Topics » Category Focus » Alternative Drinks

Alternative Drinks
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ZOA expands portfolio with pre-workout supplement

ZOA+ launches exclusively with GNC
March 7, 2022
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ZOA has expanded is healthy energy drink portfolio with a pre-workout supplement: ZOA+. Launching exclusively with GNC, ZOA+ reimagines the traditional powder-based pre-workout options with its zero sugar, 12-ounce ready-to-drink supplement packed with 200 mg of natural caffeine, while maintaining a fruit-forward flavor profile, the company says.


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SYNERGY Peach Paradise Kombucha

March 4, 2022
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GT’s Living Foods announced the launch of its SYNERGY Peach Paradise Kombucha. Brewed with its signature organic and raw kombucha, SYNERGY Peach Paradise offers a peach and tropical red papaya profile, the company notes. 


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Luna Bay Booch releases Raspberry Rose to celebrate Women’s History Month

Percentage of new launch sale to be donated to Global Fund for Women
March 1, 2022
No Comments

Female-founded Luna Bay Booch, Chicago, announced the launch of a new limited-edition 6% ABV Raspberry Rose flavor to celebrate Women’s History Month. To mark the special occasion, Luna Bay Booch will donate a percentage of sales from the exclusive flavor to the Global Fund for Women. 


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Brew Dr. Kombucha

Healthy attributes push kombucha into mainstream

Flavors, hybrid formats help kombucha resonate with consumers
Jess 200
Jessica Jacobsen
February 25, 2022
One Comment
For emerging categories like kombucha, the journey of becoming a mainstream beverage market like tea or coffee has gone through peaks and valleys, but the rising influence of health and wellness might be the push it needs to prevail.
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Health-Ade Pineapple Creamsicle

February 22, 2022
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Health-Ade announced its newest seasonal flavor: Pineapple Creamsicle. The new flavor leverages the nostalgic and indulgent flavors of a classic creamsicle but with a tangy, bubbly twist, the company says


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fairlife is newest billion dollar retail brand for The Coca-Cola Co.

Brand achieved double-digit sales growth week over week in 2021
February 10, 2022
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Chicago-based fairlife LLC, a subsidiary of The Coca-Cola Co., announced that it has surpassed $1 billion in annual retail sales. Founded in 2012, fairlife has pioneered ultra-filtration in the dairy industry through its portfolio of better-for-you products that are leading the value-added dairy category. 


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Mamma Chia taps Gestalt Brand Lab in packaging rebrand

Packaging to roll out in first half of 2022
February 10, 2022
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Mamma Chia, Carlsbad, Calif., is getting a fresh new look for 2022. Gestalt Brand Lab has completed a comprehensive re-branding project for the chia category innovator.


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Spare Food Spare Tonic

February 10, 2022
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The Spare Food Co. introduced its newest product: Spare Tonic, created with upcycled whey. The new Spare Tonic is an effervescent, fermented beverage that has been upcycled with 85-90% whey that would have otherwise been discarded in the production of strained (Greek) yogurt, the company says.


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Chobani adds 2 new dairy platforms to portfolio

Chobani Ultra-Filtered Milk, Chobani Half & Half available this month
February 4, 2022
No Comments

Chobani, New Berlin, N.Y., announced two new dairy platforms, expanding its footprint in the refrigerated aisle: Chobani Ultra-Filtered Milk, a lactose-free, protein-packed ultra-filtered milk, and Chobani Half & Half. These new items are made from locally sourced milk and like many of the company’s newest products, they come in paper-based packaging that is widely recyclable across the United States.


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Wonder Drink Kombucha

Functional beverages containing probiotics trend upwards

44% of consumers consider using probiotics, Kerry global survey discovers
Barbara h200x200
Barbara Harfmann
February 2, 2022
No Comments
Probiotics within a variety of beverages are addressing consumers’ need states, including improving gut health and immunity, promoting weight loss, enhancing cognitive function, and even improving libido.
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