Alternative Drinks

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Vita Coco is bringing fruity ‘fits and sweet sips to Halloween with the launch of its first-ever mystery kits featuring Halloween costumes for Labubu dolls

Juni, the sparkling adaptogenic tea brand co-founded by Jay Shetty, Radhi Devlukia, and Kim Perell, announced the launch of its newest limited-edition flavor.

BRĒZ announced the launch of four new tonics, designed to align with the body’s natural rhythm, it says.

Vital Proteins announced the launch of its new Collagen & Protein Shake.

Best Day Brewing announced its fan-favorite Imperial IPA style brew, Galaxy Ripple, has officially joined the brand’s flagship non-alcohol (NA) beer lineup. 

Lifeway Foods announced the expansion of its popular ProBugs line with the launch of ProBugs Kefir made with conventional whole milk in three new kid-approved flavors.

DioniLife announced the launch of two new premium non-alcohol (NA) offerings: La Borosa, an agave spirit line inspired by Mexican tradition, and Pavari 17, a bittersweet aperitivo that captures the spirit of Mediterranean leisure.

Prebiotic and probiotic beverage brand wildwonder is launching a new limited-edition flavor: Blackberry Violet. 

Liquid I.V. announced the launch of Energy Multiplier Sugar-Free, an innovation designed for a new generation of consumers who expect more from their energy drinks.