Alternative Drinks

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The powder drink mix market has seen consumers embrace these products for their diverse flavor ranges, functionalities, and sustainability attributes.

Although coconut water continues to dominate, other plant waters work to establish themselves within the category, especially as consumers turn to plant waters for its health benefits. 

Oikos, a brand of Danone North America, announced the launch of Oikos Protein Shakes, a new line of shelf-stable protein shakes.

Critter, created by Lindey and CJ Britton, parents with extensive experience in health tech and product innovation, introduced Critter Vitamin H2O.

Euroky announced the launch of its signature, multifunctional vitality drink.

Riboli Family Wines unveiled its Lemoncello Spritz and Non-Alcoholic Lemoncello Spritz. 

Nourishing Nutrients, a provider of high-quality superfood supplements, announced the launch of its Organic Mushroom Extract Powder Superfood 10.

LIGHTSTRIKE unveiled its new signature hard refresher, combining coconut water, sea salt, and a 5% ABV for a fizz-free experience.

Karma Water, a pioneer in functional wellness beverages, announced it’s expanding into the stick pack market with the launch of its new Karma Probiotic Stick Packs and Karma Energy Stick Packs. 

Olé Cocktail Co. introduced Olé, its signature lineup of premium tequila cocktails and mocktails.