Mercy Nutraceuticals Inc. released a special-edition rainbow can in support of lesbian, gay, bisexual, transgender (LGBT) pride. A portion of the proceeds from the can will be donated to the Gay and Lesbian Alliance Against Defamation (GLAAD), a communications organization dedicated to LGBT equality. This promotion marks Mercy’s first charitable partnership and signifies its commitment to empowering the LGBT community, the company says. The rainbow was available during GLAAD’s 2013 Summer Pride events, which included parades and celebrations in New York, Las Vegas, San Francisco and Dallas.