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McDonald’s Coffee

WTRMLN WTR brand gives new life to ‘ugly’ melons

Watermelon water brand helping to drive clean food movement
jessica Jacobsen
Jessica Jacobsen
July 12, 2017
In the Berenstain Bears’ book “Learn About Strangers,” Mama Bear uses “strange-” and traditional-looking apples to explain to Sister Bear to use caution around strangers because, like apples, you can’t tell the good from the bad by their outside appearance.
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Almond Milk

2017 State of the Beverage Industry: Almond driving dairy alternatives

Soy milk down in volume, sales
July 12, 2017
Although the dairy and dairy alternatives market is expected to see decelerated growth, innovation with a variety of plant-based alternatives is expected to continue to drive the category going forward, experts say. New York-based Beverage Marketing Corporation notes that the dairy milk market has experienced continuous declines throughout the past several years in its December 2016 report titled “U.S. Milk and Dairy Beverages through 2020.”
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Reed's Inc. Logo

Reed’s announces new CEO

Val Stalowir joins craft beverage company
July 5, 2017

Reed’s Inc., a Los Angeles-based handcrafted, all-natural beverage company, named Val Stalowir as its new chief executive officer (CEO). In conjunction with his appointment as CEO, Stalowir also will serve on the company’s Board of Directors.


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Rethink Kids

RETHINK Kids Water

July 3, 2017

RETHINK Brands announced the launch of RETHINK Kids Water, a boxed water line for kids launching at select CVS and Target stores nationwide. 


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Elmhurst Milked

Elmhurst Milked

June 7, 2017

After closing Elmhurst Dairy last year, Henry Schwartz has debuted Elmhurst Milked, a new brand of vegan nut milks available in select grocery stores and specialty markets as well as nationwide through a direct-order system.


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Celsius Holdings

Celsius gains sales, distribution

Dietary supplement brand launches packaging redesign, brand extensions
Amanda Del Buono
May 10, 2017
Maintaining overall fitness used to be considered a niche interest. Founded in 2004, Boca Raton, Fla.-based Celsius Holdings Inc. has experienced the impact of the growing demand for health-and-wellness products in the mainstream market.
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LUSH

Demand increases for probiotic drinks

Probiotics expand beyond yogurt-based drinks
Barbara Harfmann
May 10, 2017
There’s an idiom that talks about listening to one’s gut as a way to ward off something that doesn’t feel right. After the brain, the gastrointestinal tract, or gut, is the nervous system’s second-biggest network of closely interconnected neurons that greatly impacts overall health and well-being, experts say.
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