Oceano Wines is entering the non-alcohol industry with its first ultra-premium non-alcohol wine.

Rachel Martin, co-founder and CEO of Oceano Wines, launched Oceano Zero, a new luxury wine label made especially for consumers with the most discerning palates, the company notes. The first varietal under the label is a non-alcohol 2022 Pinot Noir, made with the same care and craftsmanship as Oceano Wines’ existing portfolio of wines, it says.

“I’ve been a part of the wine industry for decades and I saw that there was a white space within the market that was left totally untapped,” Martin said in a statement. “Not wanting to drink alcohol doesn’t mean you don’t want to drink delicious wine or take part in the rituals that come with drinking. That’s why I worked with skilled winemakers to bring Oceano Zero to life and offer consumers a non-alcoholic option that is as luxurious and premium as any of our other fine wines.”

Oceano Zero has partnered with Boisson, the leading curator and distributor of non-alcohol spirits, beer, wine and mixology supplies, as their exclusive distribution partner. Consumers can find Oceano Zero online and in-person at Boisson locations and at select restaurants and retailers nationwide.