Oikos made its return to football’s biggest stage with a new Game Day spot, “The Big Hill.” The 30-second ad shows how the protein-packed lineup from Oikos can power the strength it takes to push through life's uphill battles, proving that Strong Makes Everything Better.

Amid the iconic hills of San Francisco, the spot follows Emmy-nominated actress Kathryn Hahn and pro football powerhouse Derrick Henry on a quintessential cable car tour through the city. As unexpected hurdles arise, the dynamic duo discovers that Oikos Triple Zero high protein Greek yogurt cups and Oikos Protein Shakes have the nutrition to help save the day. Directed by Guy Shelmerdine of SMUGGLER Productions, “The Big Hill” brings a distinctive comedic approach and visual style, the company says.

“Kathryn and Derrick embody what Oikos stands for: strength, resilience, and the ability to overcome challenges with confidence,” said Victoria Badiola, senior vice president of Oikos at Danone U.S., in a statement. “Whether on the football field or the big screen, they understand that true strength needs support from high-quality protein. This partnership gives us a powerful platform to connect with fans during one of the year’s biggest sporting moments ― delivering an inspiring message about how our protein-packed products fuel strength in ways you'd never expect.”

Hahn is no stranger to the physical strength required when it comes to acting and a demanding production schedule.

“I love how this ad turns moments of strength into a humorous take on heroism,” shared the actress. “Performance demands quick thinking and full-body energy, so partnering with OIKOS to celebrate strength was the perfect fit. Oikos Protein Shakes help fuel me, whether I'm heading to set or juggling a packed schedule. Their protein shakes provide convenient protein and fiber whether I am on set or on the go ― especially Vanilla, my favorite.”

Henry brings a relentless work ethic and deep appreciation for what it takes to stay at the top of his game. Off the field, he’s just as committed to fueling his body with the right nutrition, the company says.

“I’m so proud to be a part of the OIKOS spot during this year’s Big Game because it celebrates strength and what it truly takes to get there ― protein-packed nutrition, training, and team effort,” shared the all-pro running back. “Getting in high-quality protein that tastes amazing is sometimes hard to do but Oikos delivers. As players prepare for football’s biggest night, I’m already focused on building strength for the offseason. I rely on high-quality protein like Oikos Triple Zero Greek yogurt, my go-to training partner.”