Butter Wines, best known for Butter Chardonnay, introduced ButterZero, a new line of non-alcohol wines. 

Crafted to deliver great taste with less than a 0.5% ABV, 65 calories or less in each glass, ButterZero expands the Butter portfolio with a premium option for wine consumers seeking more choice, the company says. The line offers four varietals: Sparkling Rosé, Sauvignon Blanc, Chardonnay and Pinot Noir.

“ButterZero non-alcoholic wines represent a meaningful evolution of the Butter portfolio,” said John Anthony Truchard, founder of Butter Wines, and CEO of John Anthony Wine & Spirits, in a statement. “As adult beverage occasions continue to expand, consumers are looking for options that fit more moments in their lives. ButterZero meets that demand with great-tasting non-alcoholic wines, while staying true to our commitment to quality, approachability, and enjoyment.”

Michele Truchard, co-founder of Butter Wines, added: “This launch has been something we’ve been excited to bring to life for a long time. ButterZero offers a delicious, non-alcoholic wine option that still feels social and celebratory. It opens up new ways for people to enjoy wine, whether they’re spending time with friends, hosting at home or choosing a lighter option.”

ButterZero extends Butter’s focus on great taste into the non-alcoholic wine category, offering options at an accessible price point. 

ButterZero’s four varietals offer a distinct, easy-drinking style: ButterZero Sparkling Rosé is sprightly with strawberry aromas; ButterZero Sauvignon Blanc is tropical, light and refreshing; ButterZero Chardonnay is smooth, bright and creamy; and ButterZero Pinot Noir is softly sophisticated and juicy, the company says.

Packaged in 750-ml bottles, ButterZero will be merchandised in the non-alcohol section of the wine aisle, available to purchase for a suggested retail price of $12.99 a bottle. 

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