The Sunset Sixer is designed for everything from beach days and backyard BBQs to golden hour hangs and music-filled festival weekends, the company says. As Hiyo’s first-ever six-pack format, the launch marks a key step in the brand’s broader expansion, offering a more accessible entry point for new consumers and an easy, portable option for existing fans, it adds. 

“As we continue to expand our footprint and deepen partnerships with leading national retailers, our focus is on making Hiyo more accessible and seamlessly integrated into people’s everyday routines and lifestyles,” said George Youmans, co-founder and chief revenue officer at Hiyo, in a statement. “The Sunset Sixer provides customers with the variety they love at a more accessible price point, making it the perfect companion for sun-drenched adventures and sunset kickbacks all Summer long.”

Crafted with a functional blend of adaptogens, nootropics and botanicals — including ashwagandha, L-theanine, lion’s mane, lemon balm, passion flower, and ginger — Hiyo is 0% ABV with 30 calories in each can that offers an alcohol alternative designed with functional ingredients that support relaxation, mood and clarity, the company says.

This latest launch builds on a year of rapid retail expansion for Hiyo, with the brand expanding into  thousands of new doors nationwide, including major rollouts at Target, Costco, Kroger and more. 

Hiyo’s Sunset Sixer is available for a limited time at select retailers nationwide, including Target, Wegmans, Harris Teeter, Thrive Market, Fresh Thyme, Total Wine & More, Giant Eagle Market District, and Harmons, and more, while supplies last. The pack’s suggested retail price is $19.99.