Alternative Drinks .taxonomy-header__description{ width: 675px !important; max-width: 100% !important; }

Image courtesy of: 5PH (iStock / Getty Images Plus)

Trend articles, new products and news related to up-and-coming categories of beverages.]]> https://www.bevindustry.com/rss/2245 en-us Laird Superfood Protein Coffee With Lion’s Mane Mushroom Laird Superfood announced the launch of Laird Superfood Protein Coffee With Lion’s Mane Mushroom, crafted with whey protein from dairy. 

]]> http://www.bevindustry.com/articles/98245 Thu, 26 Mar 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98245-laird-superfood-protein-coffee-with-lions-mane-mushroom Athletic Brewing Co., Arsenal team up to launch Clock End Brew Athletic Brewing Co., Milford Conn., and San Diego, unveiled Clock End, a UK-exclusive non-alcohol red brew launched in collaboration with Arsenal. 

]]> http://www.bevindustry.com/articles/98241 Mon, 23 Mar 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98241-athletic-brewing-co-arsenal-team-up-to-launch-clock-end-brew Vita Coco Treats Frosted Lemonade Vita Coco unveiled its newest Vita Coco Treats flavor: Frosted Lemonade. 

]]> http://www.bevindustry.com/articles/98228 Wed, 18 Mar 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98228-vita-coco-treats-frosted-lemonade Tractor Beverage’s Haymaker earns Clean Label Project Certification Tractor Beverage Co. announced that Haymaker has earned Clean Label Project (CLP) Certification, following independent, finished-product testing for a broad range of industrial and environmental contaminants.

]]> http://www.bevindustry.com/articles/98186 Fri, 20 Feb 2026 11:00:00 -0500 https://www.bevindustry.com/articles/98186-tractor-beverages-haymaker-earns-clean-label-project-certification ActivatedYou Morning Lift ActivatedYou announced the official launch of Morning Lift, a daily coffee blend designed to upgrade your mind, metabolism and overall wellness, it says.

]]> http://www.bevindustry.com/articles/98169 Mon, 16 Feb 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98169-activatedyou-morning-lift Oikos campaign spotlights protein-packed lineup Oikos 30-second ad shows how the protein-packed lineup from the yogurt brand can power the strength it takes to push through life's uphill battles, proving that Strong Makes Everything Better.

]]> http://www.bevindustry.com/articles/98187 Fri, 06 Feb 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98187-oikos-campaign-spotlights-protein-packed-lineup Health-Ade Ginger Lemon Berry Health-Ade announced the launch of Ginger Lemon Berry, a new limited-edition kombucha flavor.

]]> http://www.bevindustry.com/articles/98142 Fri, 06 Feb 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98142-health-ade-ginger-lemon-berry 'Not just another flavored sparkling water' alversonc@bnpmedia.com (Chloe Alverson) Certified organic and containing just five ingredients, Tart currently is available in the Original Cherry flavor, which Fredrick says started in her college kitchen.

]]> http://www.bevindustry.com/articles/98110 Wed, 04 Feb 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98110-not-just-another-flavored-sparkling-water Hiyo releases Costco-exclusive pack Hiyo announced Costco members will have access to Hiyo’s new, Costco-exclusive Sunset Party Pack, an 18-count variety pack featuring three of the brand’s top-selling flavors.

]]> http://www.bevindustry.com/articles/98121 Fri, 30 Jan 2026 10:00:00 -0500 https://www.bevindustry.com/articles/98121-hiyo-releases-costco-exclusive-pack Beverage-makers tap into prebiotic, probiotic craze Sabettal@bnpmedia.com (Lauren Sabetta) With growing interest in gut health and the benefits of pre- and probiotics, beverage brands are launching an array of drinks across categories.

]]> http://www.bevindustry.com/articles/98122 Wed, 28 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98122-beverage-makers-tap-into-prebiotic-probiotic-craze Dry & Dirty Zero-Proof Craft Cocktails Dry & Dirty, founded by entrepreneur Kyle Koss, introduced its signature zero-proof cocktails, available in three expressions: Espresso Martini, Lemon Drop Martini and Dirty Martini.

]]> http://www.bevindustry.com/articles/98094 Thu, 22 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98094-dry-and-dirty-zero-proof-craft-cocktails Michelob ULTRA Zero Lime Anheuser-Busch announced the latest addition to its non-alcohol beer portfolio: Michelob ULTRA Zero Lime. 

]]> http://www.bevindustry.com/articles/98081 Thu, 15 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98081-michelob-ultra-zero-lime Laird Superfood Wild Berry and Tropical Punch Laird Superfood announced the expansion of its Hydrate line with two new flavors: Wild Berry and Tropical Punch.

]]> http://www.bevindustry.com/articles/98080 Wed, 14 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98080-laird-superfood-wild-berry-and-tropical-punch Suja Organic Multivitamin Wellness Shots Suja Organic launched three new Multivitamin wellness shots: Multivitamin with Fiber, Multivitamin with Magnesium and Multivitamin with Biotin. 

]]> http://www.bevindustry.com/articles/98078 Mon, 12 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98078-suja-organic-multivitamin-wellness-shots Get loose with Psilly Goose alversonc@bnpmedia.com (Chloe Alverson) Stephanie Moyal, co-founder of the plant-based functional beverage Psilly Goose, shares how the beverage serves as an alternative to alcohol.

]]> http://www.bevindustry.com/articles/98054 Mon, 12 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98054-get-loose-with-psilly-goose Premier Protein debuts new branding, new products Premier Protein is kicking off 2026 with refreshed branding and a new product launch.

]]> http://www.bevindustry.com/articles/98072 Fri, 09 Jan 2026 10:00:00 -0500 https://www.bevindustry.com/articles/98072-premier-protein-debuts-new-branding-new-products Consumers turn to low, no-alcohol for function, flavors Sabettal@bnpmedia.com (Lauren Sabetta) As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category. 

]]> http://www.bevindustry.com/articles/98077 Fri, 09 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98077-consumers-turn-to-low-no-alcohol-for-function-flavors Celt Salt HydroCelt Celt Salt introduced HydroCelt, an electrolyte drink mix designed to redefine clean hydration, it says. 

]]> http://www.bevindustry.com/articles/98061 Wed, 07 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98061-celt-salt-hydrocelt AUTOFOCUS Productive Health Co. announced the launch of AUTOFOCUS, a functional beverage designed to deliver clean, sustained energy and mental clarity.

]]> http://www.bevindustry.com/articles/98059 Mon, 05 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98059-autofocus Dynasty Spirits Teaspoon Dynasty Spirits announced the official launch of Teaspoon, the brand’s first line of non-alcohol beverages. 

]]> http://www.bevindustry.com/articles/98049 Fri, 02 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98049-dynasty-spirits-teaspoon Mockly adds New Orleans style to rebrand Mockly unveiled a bold rebrand that celebrates its New Orleans spirit and modernizes the NA drinking experience, the company says. 

]]> http://www.bevindustry.com/articles/98028 Tue, 30 Dec 2025 10:00:00 -0500 https://www.bevindustry.com/articles/98028-mockly-adds-new-orleans-style-to-rebrand Henkell 0.0% sparkling wine Henkell Freixenet announced its switching from Henkell alcohol free to Henkell 0.0%. 

]]> http://www.bevindustry.com/articles/98041 Fri, 26 Dec 2025 00:00:00 -0500 https://www.bevindustry.com/articles/98041-henkell-00-sparkling-wine HOPWTR launches Drink Whatever You Want campaign HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS.

]]> http://www.bevindustry.com/articles/98058 Wed, 24 Dec 2025 06:00:00 -0500 https://www.bevindustry.com/articles/98058-hopwtr-launches-drink-whatever-you-want-campaign Mooala rolls out refreshed packaging Mooala announced the rollout of refreshed packaging across its full portfolio. The updated design provides clear communication around Mooala’s ingredient sourcing, organic certification, and simple formulations.

]]> http://www.bevindustry.com/articles/98026 Tue, 23 Dec 2025 10:00:00 -0500 https://www.bevindustry.com/articles/98026-mooala-rolls-out-refreshed-packaging Athletic Brewing Co. relaunches Athletic January campaign Athletic Brewing Co., Milford Conn., and San Diego, announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness.

]]> http://www.bevindustry.com/articles/98051 Wed, 17 Dec 2025 14:00:00 -0500 https://www.bevindustry.com/articles/98051-athletic-brewing-co-relaunches-athletic-january-campaign Empress 1908 0.0 Indigo Empress 1908 Gin announced the launch of its first non-alcohol spirit: Empress 1908 0.0 Indigo. 

]]> http://www.bevindustry.com/articles/98033 Wed, 17 Dec 2025 00:00:00 -0500 https://www.bevindustry.com/articles/98033-empress-1908-00-indigo Little Saints St. Oak Little Saints announced the launch of St. Oak, a zero-proof whiskey that brings the warm notes of a rye with the sweet finish of bourbon to the alcohol-free spirits category.

]]> http://www.bevindustry.com/articles/98016 Fri, 12 Dec 2025 00:00:00 -0500 https://www.bevindustry.com/articles/98016-little-saints-st-oak L.A. Libations, Once Upon a Coconut announce strategic partnership Once Upon a Coconut (OUAC), the premium coconut water brand, announced a strategic partnership with L.A. Libations (LAL), the leading beverage incubator and accelerator for national growth to expand retail presence.

]]> http://www.bevindustry.com/articles/98019 Tue, 09 Dec 2025 10:30:00 -0500 https://www.bevindustry.com/articles/98019-la-libations-once-upon-a-coconut-announce-strategic-partnership Unlocking the potential for functional beverages jacobsenj@bnpmedia.com (Jessica Jacobsen) To meet consumers’ health and wellness needs, functional beverages are seeing an increase in usage as these products address a range of benefits.

]]> http://www.bevindustry.com/articles/98017 Mon, 08 Dec 2025 00:00:00 -0500 https://www.bevindustry.com/articles/98017-unlocking-the-potential-for-functional-beverages Nurri Strawberry 30g Protein Ultra-Filtered Milk Shakes Nurri, a better-for-you lifestyle brand known for its 30g Protein Ultra-Filtered Milk Shakes, announced the launch of its new Strawberry flavor in Costco.

]]> http://www.bevindustry.com/articles/97977 Wed, 26 Nov 2025 00:00:00 -0500 https://www.bevindustry.com/articles/97977-nurri-strawberry-30g-protein-ultra-filtered-milk-shakes