Image courtesy of: 5PH (iStock / Getty Images Plus) Trend articles, new products and news related to up-and-coming categories of beverages. https://www.bevindustry.com/rss/2245 en-us SPYLT unveiled a bold new look alongside its “Deliciously Outta Hand” campaign, encouraging consumers to tap into their inner teenager through the “Outta Hand Chug Challenge.” SPYLT unveiled a bold new look alongside its “Deliciously Outta Hand” campaign, encouraging consumers to tap into their inner teenager through the “Outta Hand Chug Challenge.” 

]]> http://www.bevindustry.com/articles/98509 Fri, 10 Jul 2026 10:00:00 -0400 https://www.bevindustry.com/articles/98509-spylt-unveils-bold-packaging-update Quaker Oats, a brand of Purchase, N.Y.-based PepsiCo, announced the launch of Quaker Oat Shake & Go, a whole grain oat shake that is prepared in the bottle — add a liquid of choice, shake and enjoy, the company says. Quaker Oats, a brand of Purchase, N.Y.-based PepsiCo, announced the launch of Quaker Oat Shake & Go, a whole grain oat shake that is prepared in the bottle — add a liquid of choice, shake and enjoy, the company says.

]]> http://www.bevindustry.com/articles/98503 Tue, 07 Jul 2026 09:45:00 -0400 https://www.bevindustry.com/articles/98503-quaker-oats-introduces-quaker-oat-shake-and-go Liquid I.V. officially launched its newest Sugar-Free flavor: Energy Multiplier Sugar-Free Lime Margarita. Liquid I.V. officially launched its newest Sugar-Free flavor: Energy Multiplier Sugar-Free Lime Margarita. 

]]> http://www.bevindustry.com/articles/98490 Thu, 02 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98490-liquid-iv-energy-multiplier-sugar-free-lime-margarita GHOST has officially brought its fan-favorite energy drink experience to a new format with the launch of GHOST Energy Sticks. GHOST has officially brought its fan-favorite energy drink experience to a new format with the launch of GHOST Energy Sticks.

]]> http://www.bevindustry.com/articles/98488 Tue, 30 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98488-ghost-energy-sticks Táche announced the launch of a new three-ingredient pistachio milk. Táche announced the launch of a new three-ingredient pistachio milk. 

]]> http://www.bevindustry.com/articles/98474 Fri, 26 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98474-tache-three-ingredient-pistachio-milk Sabettal@bnpmedia.com (Lauren Sabetta) The performance by the drink mixes market is due mainly to health and wellness benefits, lifestyle alignment and flavor expansion, experts detail. The performance by the drink mixes market is due mainly to health and wellness benefits, lifestyle alignment and flavor expansion, experts detail.

]]> http://www.bevindustry.com/articles/98483 Thu, 25 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98483-consumers-seek-more-than-hydration-from-drink-mixes Zing Zang, a leader in premium cocktail mixers, introduced Espresso Martini Mix crafted with real coffee and cocoa bitters. Zing Zang, a leader in premium cocktail mixers, introduced Espresso Martini Mix crafted with real coffee and cocoa bitters.

]]> http://www.bevindustry.com/articles/98473 Thu, 25 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98473-zing-zang-espresso-martini-mix The Jel Sert Co. announced the launch of Pure Kick Alkaline Singles to Go! Powdered Drink Mix, a product that transforms ordinary water into refreshing, functional hydration, it says. The Jel Sert Co. announced the launch of Pure Kick Alkaline Singles to Go! Powdered Drink Mix, a product that transforms ordinary water into refreshing, functional hydration, it says.

]]> http://www.bevindustry.com/articles/98471 Tue, 23 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98471-jel-sert-pure-kick-alkaline-singles-to-go jacobsenj@bnpmedia.com (Jessica Jacobsen) Plant waters continue steady performance in the market with products supporting consumer need states around hydration, wellness and plant-based diets. Plant waters continue steady performance in the market with products supporting consumer need states around hydration, wellness and plant-based diets.

]]> http://www.bevindustry.com/articles/98477 Mon, 22 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98477-plant-waters-support-consumers-refreshment-wellness-needs Botanic Tonics, a brand in kava-centric botanical tonics, announced a limited-edition feel free Classic bottle created in honor of America’s 250th anniversary. Botanic Tonics, a brand in kava-centric botanical tonics, announced a limited-edition feel free Classic bottle created in honor of America’s 250th anniversary. 

]]> http://www.bevindustry.com/articles/98450 Fri, 19 Jun 2026 10:00:00 -0400 https://www.bevindustry.com/articles/98450-botanic-tonics-honors-americas-250th-anniversary Today’s beverage aisle is a chaotic collision of function, flavor, lifestyle and identity, with functional beverage brands often have to win over consumers in seconds as its packaging serves as a billboard. Today’s beverage aisle is a chaotic collision of function, flavor, lifestyle and identity, with functional beverage brands often have to win over consumers in seconds as its packaging serves as a billboard.

]]> http://www.bevindustry.com/articles/98457 Mon, 15 Jun 2026 11:00:00 -0400 https://www.bevindustry.com/articles/98457-functional-beverages-the-new-soda-wars True Citrus announced the launch of True Lemon Wellness, a new line of functional, powdered drink mixes. True Citrus announced the launch of True Lemon Wellness, a new line of functional, powdered drink mixes. 

]]> http://www.bevindustry.com/articles/98452 Mon, 15 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98452-true-lemon-wellness Jordan’s Skinny Mixes announced the launch of its newest product line: Refresher Stix and Protein Coffee (Proffee) Stix. Jordan’s Skinny Mixes announced the launch of its newest product line: Refresher Stix and Protein Coffee (Proffee) Stix. 

]]> http://www.bevindustry.com/articles/98421 Tue, 09 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98421-jordans-skinny-mixes-refresher-stix-and-protein-coffee-stix Herbs, Etc. announced the official launch of ChlorOxygen Lemonade, a new portable format of its chlorophyll supplement. Herbs, Etc. announced the official launch of ChlorOxygen Lemonade, a new portable format of its chlorophyll supplement.

]]> http://www.bevindustry.com/articles/98407 Mon, 01 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98407-herbs-etc-chloroxygen-lemonade-powder jacobsenj@bnpmedia.com (Jessica Jacobsen) Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth. Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth. 

]]> http://www.bevindustry.com/articles/98364 Thu, 07 May 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98364-beverages-expected-to-play-larger-role-in-supporting-glp-1-community Dutch Bros, Tempe, Ariz., unveiled its new summer lineup featuring a new drink category: Myst Energy Refreshers, as well as two returning seasonal sips, Dulce de Leche and Strawberry Colada. Dutch Bros, Tempe, Ariz., unveiled its new summer lineup featuring a new drink category: Myst Energy Refreshers, as well as two returning seasonal sips, Dulce de Leche and Strawberry Colada. 

]]> http://www.bevindustry.com/articles/98351 Fri, 01 May 2026 12:22:00 -0400 https://www.bevindustry.com/articles/98351-dutch-bros-unveils-new-myst-energy-refreshers Butter Wines, best known for Butter Chardonnay, introduced ButterZero, a new line of non-alcohol wines. Butter Wines, best known for Butter Chardonnay, introduced ButterZero, a new line of non-alcohol wines. 

]]> http://www.bevindustry.com/articles/98277 Fri, 10 Apr 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98277-butterzero Aplós, a growing non-alcohol spirits brand, announced the release of its newest ready-to-drink cocktail: Dragon Fruit Martini. Aplós, a growing non-alcohol spirits brand, announced the release of its newest ready-to-drink cocktail: Dragon Fruit Martini. 

]]> http://www.bevindustry.com/articles/98274 Wed, 08 Apr 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98274-aplos-dragon-fruit-martini Laird Superfood announced the launch of Laird Superfood Protein Coffee With Lion’s Mane Mushroom, crafted with whey protein from dairy. Laird Superfood announced the launch of Laird Superfood Protein Coffee With Lion’s Mane Mushroom, crafted with whey protein from dairy. 

]]> http://www.bevindustry.com/articles/98245 Thu, 26 Mar 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98245-laird-superfood-protein-coffee-with-lions-mane-mushroom Athletic Brewing Co., Milford Conn., and San Diego, unveiled Clock End, a UK-exclusive non-alcohol red brew launched in collaboration with Arsenal. Athletic Brewing Co., Milford Conn., and San Diego, unveiled Clock End, a UK-exclusive non-alcohol red brew launched in collaboration with Arsenal. 

]]> http://www.bevindustry.com/articles/98241 Mon, 23 Mar 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98241-athletic-brewing-co-arsenal-team-up-to-launch-clock-end-brew Vita Coco unveiled its newest Vita Coco Treats flavor: Frosted Lemonade. Vita Coco unveiled its newest Vita Coco Treats flavor: Frosted Lemonade. 

]]> http://www.bevindustry.com/articles/98228 Wed, 18 Mar 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98228-vita-coco-treats-frosted-lemonade Tractor Beverage Co. announced that Haymaker has earned Clean Label Project (CLP) Certification, following independent, finished-product testing for a broad range of industrial and environmental contaminants. Tractor Beverage Co. announced that Haymaker has earned Clean Label Project (CLP) Certification, following independent, finished-product testing for a broad range of industrial and environmental contaminants.

]]> http://www.bevindustry.com/articles/98186 Fri, 20 Feb 2026 11:00:00 -0500 https://www.bevindustry.com/articles/98186-tractor-beverages-haymaker-earns-clean-label-project-certification ActivatedYou announced the official launch of Morning Lift, a daily coffee blend designed to upgrade your mind, metabolism and overall wellness, it says. ActivatedYou announced the official launch of Morning Lift, a daily coffee blend designed to upgrade your mind, metabolism and overall wellness, it says.

]]> http://www.bevindustry.com/articles/98169 Mon, 16 Feb 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98169-activatedyou-morning-lift Oikos 30-second ad shows how the protein-packed lineup from the yogurt brand can power the strength it takes to push through life's uphill battles, proving that Strong Makes Everything Better. Oikos 30-second ad shows how the protein-packed lineup from the yogurt brand can power the strength it takes to push through life's uphill battles, proving that Strong Makes Everything Better.

]]> http://www.bevindustry.com/articles/98187 Fri, 06 Feb 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98187-oikos-campaign-spotlights-protein-packed-lineup Health-Ade announced the launch of Ginger Lemon Berry, a new limited-edition kombucha flavor. Health-Ade announced the launch of Ginger Lemon Berry, a new limited-edition kombucha flavor.

]]> http://www.bevindustry.com/articles/98142 Fri, 06 Feb 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98142-health-ade-ginger-lemon-berry alversonc@bnpmedia.com (Chloe Alverson) Certified organic and containing just five ingredients, Tart currently is available in the Original Cherry flavor, which Fredrick says started in her college kitchen. Certified organic and containing just five ingredients, Tart currently is available in the Original Cherry flavor, which Fredrick says started in her college kitchen.

]]> http://www.bevindustry.com/articles/98110 Wed, 04 Feb 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98110-not-just-another-flavored-sparkling-water Hiyo announced Costco members will have access to Hiyo’s new, Costco-exclusive Sunset Party Pack, an 18-count variety pack featuring three of the brand’s top-selling flavors. Hiyo announced Costco members will have access to Hiyo’s new, Costco-exclusive Sunset Party Pack, an 18-count variety pack featuring three of the brand’s top-selling flavors.

]]> http://www.bevindustry.com/articles/98121 Fri, 30 Jan 2026 10:00:00 -0500 https://www.bevindustry.com/articles/98121-hiyo-releases-costco-exclusive-pack Sabettal@bnpmedia.com (Lauren Sabetta) With growing interest in gut health and the benefits of pre- and probiotics, beverage brands are launching an array of drinks across categories. With growing interest in gut health and the benefits of pre- and probiotics, beverage brands are launching an array of drinks across categories.

]]> http://www.bevindustry.com/articles/98122 Wed, 28 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98122-beverage-makers-tap-into-prebiotic-probiotic-craze Dry & Dirty, founded by entrepreneur Kyle Koss, introduced its signature zero-proof cocktails, available in three expressions: Espresso Martini, Lemon Drop Martini and Dirty Martini. Dry & Dirty, founded by entrepreneur Kyle Koss, introduced its signature zero-proof cocktails, available in three expressions: Espresso Martini, Lemon Drop Martini and Dirty Martini.

]]> http://www.bevindustry.com/articles/98094 Thu, 22 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98094-dry-and-dirty-zero-proof-craft-cocktails Anheuser-Busch announced the latest addition to its non-alcohol beer portfolio: Michelob ULTRA Zero Lime. Anheuser-Busch announced the latest addition to its non-alcohol beer portfolio: Michelob ULTRA Zero Lime. 

]]> http://www.bevindustry.com/articles/98081 Thu, 15 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98081-michelob-ultra-zero-lime