Alternative Drinks

Pop & Bottle Matcha Coconut Water

Wed, 29 Jul 2026 00:00:00 -0400

Pop & Bottle announced it is expanding into hydration with the launch of a new Matcha Coconut Water product line.

Hiyo offers limited-edition Sunset Sixer pack

Fri, 24 Jul 2026 10:00:00 -0400

For summer, Hiyo is offering its Sunset Sixer, a limited-edition variety six-pack. Available at select retailers nationwide for a limited time, the Sunset Sixer features two cans each of Hiyo’s three top-sellers.

Huel Strawberry Lemonade and Pink Grapefruit

Thu, 23 Jul 2026 00:00:00 -0400

Huel has expanded its Daily Greens ready-to-drink (RTD) lineup with the launch of two new flavors: Strawberry Lemonade and Pink Grapefruit.

Organic Valley Protein Plus Ultra-Filtered Milk

Tue, 21 Jul 2026 00:00:00 -0400

Organic Valley introduced Organic Valley Protein Plus, a new line of ultra-filtered, pasture-raised organic milk.

Owl’s Brew Functional Non-Alcoholic Mixers

Thu, 16 Jul 2026 00:00:00 -0400

Owl’s Brew is expanding into a new category with the launch of Functional Non-Alcoholic Mixers, cocktail and mocktail mixers made with real fruit juice, botanicals and tea.

Dr. Brown’s Electrolyte Solution

Wed, 15 Jul 2026 00:00:00 -0400

Dr. Brown’s announced the launch of a new recovery-focused hydration beverage: Dr. Brown’s Electrolyte Solution.

2026 State of the Beverage Industry: Dairy alternative market shifts gears

Sabettal@bnpmedia.com (Lauren Sabetta) — Mon, 13 Jul 2026 00:00:00 -0400

This year’s State of the Industry report on dairy alternatives notes that although the dairy alternative beverage market has slowed, brands within this space are evolving, influenced by consumer demand for broader functional benefits.

SPYLT unveils bold packaging update

Fri, 10 Jul 2026 10:00:00 -0400

SPYLT unveiled a bold new look alongside its “Deliciously Outta Hand” campaign, encouraging consumers to tap into their inner teenager through the “Outta Hand Chug Challenge.”

Quaker Oats introduces Quaker Oat Shake & Go

Tue, 07 Jul 2026 09:45:00 -0400

Quaker Oats, a brand of Purchase, N.Y.-based PepsiCo, announced the launch of Quaker Oat Shake & Go, a whole grain oat shake that is prepared in the bottle — add a liquid of choice, shake and enjoy, the company says.

Liquid I.V. Energy Multiplier Sugar-Free Lime Margarita

Thu, 02 Jul 2026 00:00:00 -0400

Liquid I.V. officially launched its newest Sugar-Free flavor: Energy Multiplier Sugar-Free Lime Margarita.

GHOST Energy Sticks

Tue, 30 Jun 2026 00:00:00 -0400

GHOST has officially brought its fan-favorite energy drink experience to a new format with the launch of GHOST Energy Sticks.

Táche Three-Ingredient Pistachio Milk

Fri, 26 Jun 2026 00:00:00 -0400

Táche announced the launch of a new three-ingredient pistachio milk.

Consumers seek more than hydration from drink mixes

Sabettal@bnpmedia.com (Lauren Sabetta) — Thu, 25 Jun 2026 00:00:00 -0400

The performance by the drink mixes market is due mainly to health and wellness benefits, lifestyle alignment and flavor expansion, experts detail.

Zing Zang Espresso Martini Mix

Thu, 25 Jun 2026 00:00:00 -0400

Zing Zang, a leader in premium cocktail mixers, introduced Espresso Martini Mix crafted with real coffee and cocoa bitters.

Jel Sert Pure Kick Alkaline Singles To Go!

Tue, 23 Jun 2026 00:00:00 -0400

The Jel Sert Co. announced the launch of Pure Kick Alkaline Singles to Go! Powdered Drink Mix, a product that transforms ordinary water into refreshing, functional hydration, it says.

Plant waters support consumers’ refreshment, wellness needs

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Mon, 22 Jun 2026 00:00:00 -0400

Plant waters continue steady performance in the market with products supporting consumer need states around hydration, wellness and plant-based diets.

Botanic Tonics honors America’s 250th anniversary

Fri, 19 Jun 2026 10:00:00 -0400

Botanic Tonics, a brand in kava-centric botanical tonics, announced a limited-edition feel free Classic bottle created in honor of America’s 250th anniversary.

Functional Beverages: The New Soda Wars

Mon, 15 Jun 2026 11:00:00 -0400

Today’s beverage aisle is a chaotic collision of function, flavor, lifestyle and identity, with functional beverage brands often have to win over consumers in seconds as its packaging serves as a billboard.

True Lemon Wellness

Mon, 15 Jun 2026 00:00:00 -0400

True Citrus announced the launch of True Lemon Wellness, a new line of functional, powdered drink mixes.

Jordan’s Skinny Mixes Refresher Stix and Protein Coffee Stix

Tue, 09 Jun 2026 00:00:00 -0400

Jordan’s Skinny Mixes announced the launch of its newest product line: Refresher Stix and Protein Coffee (Proffee) Stix.

Herbs, Etc. ChlorOxygen Lemonade Powder

Mon, 01 Jun 2026 00:00:00 -0400

Herbs, Etc. announced the official launch of ChlorOxygen Lemonade, a new portable format of its chlorophyll supplement.

Beverages expected to play larger role in supporting GLP-1 community

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Thu, 07 May 2026 00:00:00 -0400

Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth.

Dutch Bros unveils new Myst Energy Refreshers

Fri, 01 May 2026 12:22:00 -0400

Dutch Bros, Tempe, Ariz., unveiled its new summer lineup featuring a new drink category: Myst Energy Refreshers, as well as two returning seasonal sips, Dulce de Leche and Strawberry Colada.

ButterZero

Fri, 10 Apr 2026 00:00:00 -0400

Butter Wines, best known for Butter Chardonnay, introduced ButterZero, a new line of non-alcohol wines.

Aplós Dragon Fruit Martini

Wed, 08 Apr 2026 00:00:00 -0400

Aplós, a growing non-alcohol spirits brand, announced the release of its newest ready-to-drink cocktail: Dragon Fruit Martini.

Laird Superfood Protein Coffee With Lion’s Mane Mushroom

Thu, 26 Mar 2026 00:00:00 -0400

Laird Superfood announced the launch of Laird Superfood Protein Coffee With Lion’s Mane Mushroom, crafted with whey protein from dairy.

Athletic Brewing Co., Arsenal team up to launch Clock End Brew

Mon, 23 Mar 2026 00:00:00 -0400

Athletic Brewing Co., Milford Conn., and San Diego, unveiled Clock End, a UK-exclusive non-alcohol red brew launched in collaboration with Arsenal.

Vita Coco Treats Frosted Lemonade

Wed, 18 Mar 2026 00:00:00 -0400

Vita Coco unveiled its newest Vita Coco Treats flavor: Frosted Lemonade.

Tractor Beverage’s Haymaker earns Clean Label Project Certification

Fri, 20 Feb 2026 11:00:00 -0500

Tractor Beverage Co. announced that Haymaker has earned Clean Label Project (CLP) Certification, following independent, finished-product testing for a broad range of industrial and environmental contaminants.

ActivatedYou Morning Lift

Mon, 16 Feb 2026 00:00:00 -0500

ActivatedYou announced the official launch of Morning Lift, a daily coffee blend designed to upgrade your mind, metabolism and overall wellness, it says.