New York-based ReserveBar, an eCommerce platform for premium and luxury beverage alcohol, entered into a strategic technology partnership with delivery.com, a pioneer in the restaurant delivery segment. 

Utilizing its cutting-edge technology enablement and nationwide fulfillment network, ReserveBar will significantly expand the beverage alcohol product offerings and the retailers available to delivery.com customers, enabling consumers on delivery.com to shop for everything ranging from their favorite everyday beverage alcohol to new releases, limited editions, craft spirits, luxury bottles, specialized gift bundles, and custom engraved bottles.

The strategic partnership also will vastly increase the geographic reach of delivery.com’s beverage alcohol segment, powered by ReserveBar’s innovative technology integrated into the delivery.com website and app, the company says. delivery.com customers will be able to order wine, spirits and beer directly or paired with meals for on-demand delivery from 3,500 licensed retailers in the ReserveBar network in key markets throughout the country.

“Through our partnership with ReserveBar, we are poised to seize the tremendous growth opportunities in the alcohol delivery space. This collaboration will empower our platform to expand rapidly and offer an even wider range of products to our customers,” said Laurence Levine, CEO of delivery.com, in a statement. “By joining forces with ReserveBar and leveraging our combined strengths, we anticipate remarkable growth not only in our retailer network but also in customer orders. The possibilities that arise from the commercial synergies between our brands are limitless, and we're committed to delivering an unparalleled experience for our customers.”

ReserveBar CEO Derek Correia added: “This cutting edge partnership further affirms ReserveBar’s eCommerce technology enablement leadership, meeting customers at their point of need, whether it’s through our owned and operated platforms ― ReserveBar, Minibar Delivery, and our recently launched Get Stocked ― or through partnerships that can power partner sites and apps across industries, including personal and business gifting, content publishing, luxury and specialty retail, travel and leisure, hospitality, delivery service providers, pharmacy and supermarket chains, and more.”