Bud Light announces transparent packaging design
Secondary packaging design features serving facts, ingredient label
In an effort to offer more transparency to consumers, Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it will add a comprehensive on-pack serving facts and ingredient label, by unveiling a new secondary packaging design that will hit stores in February.
In addition to listing the ingredients, the packaging also will include serving size, calories, total fat, saturated fat, trans fat, carbohydrates, sugars and protein.
“While ingredient labels are not required, consumers deserve to know more about their beer. We brew Bud Light with the finest ingredients and we’re happy to proudly display them on our packaging,” said Andy Goeler, vice president of marketing for Bud Light, in a statement. “When people walk through a store, they are used to seeing ingredient labels on products in every aisle, except for the beer, wine and spirits aisle. As the lead brand in the category, we believe increasing on-pack transparency will benefit the entire beer category and provide our consumers with the information they expect to see.”
Bud Light brewmasters take pride in using four essential ingredients to brew the light lager — hops, barley, water and rice — the ingredients it has used since 1982, the company says. Now, Bud Light is putting that information on packaging for everyone to see.