Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it expanded its citrus portfolio with new Bud Light Lemon Tea. The new brew is a light lager brewed with real lemon peels and aged over real black tea leaves to give the beer a distinct flavor profile, the company says.
"As the No. 1 selling beer in America, it is important for us to continue to innovate and bring consumers the types of products they are demanding,” said Andy Goeler, vice president of marketing for Bud Light, in a statement. “We saw the success of Bud Light Lime and Orange last summer and wanted to bring another beer into our portfolio that uses real lemon peels and tea leaves in the brewing process. Bud Light Lemon Tea is a product that we think consumers are going to love this summer. Its unique taste profile is something we think is going to help attract new people to the Bud Light family."
Earlier this year, Bud Light debuted a comprehensive ingredients label on its packaging that was followed by Bud Light Lime and Bud Light Orange shortly after. As a continuation of Bud Light's commitment to transparency, Bud Light Lemon Tea also will include an ingredients and serving facts label on its packaging, the company says.
Bud Light Lemon Tea is available starting April 29 through September.
Report Abusive Comment