Articles Tagged with ''consumer trends''

The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation.

Generation Z and Generation Alpha are reshaping beverage trends as they seek functional beverages that align with personal beliefs. 

Beverage brands are embracing Latin inspiration in their flavor formulations. 

The mass merchandisers channel has seen success with consumers thanks to its variety, value, and convenience. 

The National Coffee Association of U.S.A. Inc., New York, (NCA), reports that coffee consumption remains strong among Americans.

As consumers continue to prioritize gut health, the kefir segment is expected to surge. Lifeway Foods CEO Julie Smolyansky shares her thoughts on the state of the market. 

Beverage industry experts explain how premiumization has influenced the market of both alcohol and non-alcohol beverages. 

Despite supply chain volatility, coffee continues to resonate with consumers, but fragmentation sees those additional benefits aside from caffeine pulling ahead. 

Club stores have performed well with a variety of factors contributing to that performance. 

As the beverage industry continues to show strong and sustained demand for fruit ingredients, particularly tropical fruits, experts highlight how brands look to innovate in a highly competitive and fast-moving market.