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Home » consumer trends

Articles Tagged with ''consumer trends''

Califia Farms Horchata

Latin-inspired beverages bridge authenticity with innovation

Beverage-makers utilize bold, fruit-forward flavors as a nod to Latin culture
Chloe Alverson
Chloe Alverson
October 28, 2025

Beverage brands are embracing Latin inspiration in their flavor formulations. 


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a man shopping at the grocery store

Consumers turn to mass merchandisers for convenience, affordability

Channel attracts consumers with prices and array of offerings
Chloe Alverson
Chloe Alverson
October 22, 2025

The mass merchandisers channel has seen success with consumers thanks to its variety, value, and convenience. 


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Getty Images coffee

Commitment to coffee remains strong among Americans

National Coffee Association reveals findings from new report
Staff Beverage Industry
September 12, 2025

The National Coffee Association of U.S.A. Inc., New York, (NCA), reports that coffee consumption remains strong among Americans.


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four bottles of Lifeway Probiotic Smoothie + Collagen

The culture of kefir

Lifeway Foods CEO discusses current kefir market
Chloe Alverson
Chloe Alverson
August 26, 2025

As consumers continue to prioritize gut health, the kefir segment is expected to surge. Lifeway Foods CEO Julie Smolyansky shares her thoughts on the state of the market. 



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Olé Margarita Mocktail Non-Alcoholic 4pk

Premiumization trends span across beverage industry

Alcohol, non-alcohol brands experience effects of premiumization
Chloe Alverson
Chloe Alverson
August 19, 2025

Beverage industry experts explain how premiumization has influenced the market of both alcohol and non-alcohol beverages. 


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millie bobby brown showing her coffee product line

Consumers crave added advantages in coffee beyond caffeine

Young consumers causing shift within coffee market
Chloe Alverson
Chloe Alverson
August 18, 2025

Despite supply chain volatility, coffee continues to resonate with consumers, but fragmentation sees those additional benefits aside from caffeine pulling ahead. 


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man scanning products at a grocery store

Club stores appeal to consumers with convenience, pricing

Channel’s steady performance can be contributed to various factors
Chloe Alverson
Chloe Alverson
July 31, 2025

Club stores have performed well with a variety of factors contributing to that performance. 


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fruit arrangement

Fruit blends bring new meaning to beverage innovation

Tropical, exotic fruit blends meet health and wellness trends
Sabetta-Lauren.jpg
Lauren Sabetta
July 28, 2025

As the beverage industry continues to show strong and sustained demand for fruit ingredients, particularly tropical fruits, experts highlight how brands look to innovate in a highly competitive and fast-moving market.


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Orange Cream Coca Cola

2025 State of the Beverage Industry: Carbonated soft drinks market embraces functionality

CSDs meet evolving needs of consumers, from flavor to functionality
Chloe Alverson
Chloe Alverson
July 16, 2025

This year’s State of the Industry report on carbonated soft drinks highlights how the market is shifting to meet consumer preferences for flavorful, functional beverages. 


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milk 50 vanilla, original, and chocolate

2025 State of the Beverage Industry: Innovation, enhanced formulations expected to drive growth for dairy, alternative milks

Consumers’ shifting values boost specialty milk
Sabetta-Lauren.jpg
Lauren Sabetta
July 3, 2025

This year’s State of the Industry report on dairy drinks and alternatives notes that sales of both dairy and alternative milks are expected to stabilize as consumers seek to satisfy their varied needs by choosing products from both segments. 


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