Articles Tagged with ''consumer trends''

With growing awareness of the connections between individual health and that of nature or the environment, such interests are prompting more consumers to seek out clean label and non-GMO beverages.

This year’s State of the Industry report notes that tea consumption is supported because of its short- and long-term health benefits, helping to spur growth in the tea and RTD tea categories.

This year’s State of the Industry report on carbonated soft drinks notes that health and wellness trends have influenced beverage producers. 

To meet consumers’ preferences for functional beverages and lower sugar content, experts note that beverage-makers are turning to solutions using advanced high-intensity sweeteners, flavor modifiers and maskers to deliver functional beverages without compromising on taste.

Shifting attitudes toward sugar consumption and the rising prevalence of diseases such as diabetes and obesity are set to drive the global zero sugar beverage market size, expert note.

Consumers gravitation toward healthy drinks is helping the tea market compete against other beverage categories, while its functional properties also resonates with shoppers. 

With functional and hybrid beverage trends on the rise, beverage-makers are innovating and adding to their portfolios to capture a broader customer base.

Growing urbanization, changing lifestyles are some pivotal factors influencing the demand for instant coffee, especially among youngsters, around the world, expert note. 

With mindfulness trends blowing behind it, Athletic Brewing is set to push the non-alcohol category forward for years to come.

Competition and shifting consumer behaviors can challenge any brand. In a recent Insights from NielsenIQ, the market research firm identifies trends that could help hard cider brands thrive in this evolving market.