Articles Tagged with ''consumer trends''

With consumers’ brains in overdrive, many are turning to beverages that support their mental well-being.

For those who look to January as a way to reduce alcohol intake, new research from consumer insights platform Veylinx suggests that abstinence events like “Dry January” are more than just a fad.

New beverages today are turning more and more to natural colors as clean label and holistic views of health connect with an increasing consumer base.

Anne Scott Livingston, research analyst at Chicago-based Euromonitor International, notes that producers were forced to increase their milk prices due to a jump in input costs, which “have significantly strained category margins.” 

More consumers are engaging in the active nutrition community, offering more opportunities for protein fortification. Suppliers are developing animal- and plant-based protein solutions to meet this growing demand. 

Research suggests that consumers are more eager to participate in Dry January than Sober October. With an increasing number of non-alcohol offerings, brands and retailers will need to analyze their strategies as this peak season approaches.

As wine consumption increases, American favorites vary from state-to-state, according to recent opinion poll.

With consumers demanding more from their beverages, brand owners are employing a myriad of concepts to help the next generation of new products succeed. 

There are not too many announcements that garner the same attention as when Information Resources Inc. (IRI) announces its list of New Product Pacesetters. In its 27th year, the 2021 list of these top new food, beverage and nonfood product launches have served as a benchmark of where consumers are spending their dollars.