Consumer trends - Articles - Page 6

Beverage Beat

Conversation commerce offers new opportunities for beverage-makers

Attentive report shows 81% of consumers subscribe to at least one brand through SMS

April 19, 2022

A report from Attentive shows that consumers are engaging in conversation commerce, an interactive, people-driven experience that supports the consumer buying experience, converging text messaging and shopping.

Last Drop

Tea drinkers typically feel better, Celestial Seasonings poll shows

Survey shows connection between beverage choices, perceived overall health

Lauren Sabetta

April 15, 2022

Younger generations are turning to tea to relax, to wake up, and to stay productive, according to a recent survey conducted by OnePoll on behalf of Celestial Seasonings.

Heineken launches first virtual beer brewed in the virtual world

The virtual, Heineken Silver brews with pixels, not yeast

March 22, 2022

Amsterdam, Netherlands-based Heineken launched its first, brand new, virtual beer: Heineken Silver. The Heineken virtual beer launched exclusively in its virtual brewery within the immersive digital platform, Decentraland.

Last Drop

Specialty NFT marketplaces aid consumers eager to invest, trade

NFTs help beverage brands introduce new ways of selling, engaging with consumers

Lauren Sabetta

March 14, 2022

NFTs and the metaverse, although still quite experimental, could introduce some brands to new ways of selling, as well as new ways of engaging with consumers.

Catalina predicts in-store alcohol sales for St. Patrick’s Day to top pre-pandemic levels

Shopper intelligence firm estimates St. Patrick’s Day week sales to be 5-15% higher than 2019 levels

March 10, 2022

Shopper intelligence leader Catalina, St. Petersburg, Fla., has tapped into its Buyer Intelligence Platform to determine how the ongoing COVID-19 pandemic has impacted alcohol beverage purchases at grocery stores across the country for St. Patrick’s Day celebrations and how they are likely to fare in 2022.

Cover Feature

Beverage supply chains, consumer trends continue to evolve as pandemic continues

eCommerce’s market share for beverage alcohol projected to grow through 2025

Jessica Jacobsen

February 1, 2022

Following two years of significant change, the term pivot has resonated throughout the beverage industry to signify how nimble manufacturers, suppliers and distributors can adjust during the COVID-19 pandemic.

Category Focus

Increased demand for no/low alcohol drinks brings opportunities

Consumers are becoming more familiar, accepting of no/low alcohol beverages

Lauren Sabetta

December 16, 2021

Driven by pandemic health concerns as well as shifts in consumers' attitudes toward drinking, low- and no-alcohol beverage options are of high interest to consumers, signaling an opportunity for new product development.

Whole Foods Market unveils 2022 Top 10 trends

Buzz-less spirits, functional fizz among the beverage trends identified

October 19, 2021

Austin, Texas-based Whole Foods Market’s global buyers and experts unveiled their Top 10 anticipated food trends for 2022 in the retailer’s seventh-annual Trends predictions. Buzz-less spirits, yuzu, reducetarianism and functional beverages made with prebiotics and botanicals are among the food influences expected to rise in popularity next year.

IRI unveils 2020 New Product Pacesetters

Report reveals notable consumer interest in carbonated beverages

June 14, 2021

Chicago-based Information Resources Inc. (IRI) announced the release of its 2020 New Product Pacesetters, the 26th annual report revealing the top new product launches across food and beverage and non-food sectors.

Ingredient company releases insights into nutrition, performance products

Caliper Ingredients publishes first human clinical study of commercially available CBD

April 15, 2021

Comax Flavors released insights into what consumers are looking for in nutrition and performance products, think taste and flavor.

Articles Tagged with ''consumer trends''

Conversation commerce offers new opportunities for beverage-makers

Tea drinkers typically feel better, Celestial Seasonings poll shows

Heineken launches first virtual beer brewed in the virtual world

Specialty NFT marketplaces aid consumers eager to invest, trade

Catalina predicts in-store alcohol sales for St. Patrick’s Day to top pre-pandemic levels

Beverage supply chains, consumer trends continue to evolve as pandemic continues

Increased demand for no/low alcohol drinks brings opportunities

Whole Foods Market unveils 2022 Top 10 trends

IRI unveils 2020 New Product Pacesetters

Ingredient company releases insights into nutrition, performance products

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