More millennials are turning to tea as part of their daily ritual, according to a recent survey conducted by London-based OnePoll on behalf of Celestial Seasonings, a brand of Hain Celestial Group, Lake Success, N.Y.
The survey of 2,005 Americans focused on beverage drinking habits, pinpointing popular alternatives to a cup of brew to help keep energy high in the afternoon.
Celestial Seasonings polled consumers and found that tea drinkers typically feel better, get a better night’s sleep and have a better mental health outlook, it says.
The survey also showed a potential connection between beverage choices and perceived overall health, better sleep and mental health, according to the company.
• Millennials make up three in five of those who prefer tea, and more than a third (34%) of this group turns to tea every day. Their beverage of choice to relax, to wake up, and to stay productive ― tea.
• While coffee connoisseurs might have the most drive in the morning (65%), less than a third of them (29%) keep that motivation in the afternoon. Meanwhile, (41%) of those who favor tea said they are typically brimming with energy in the afternoon, making for more productive days.
• Nearly all primary tea drinkers (93%) place high importance on their health, and strive to make healthful choices. While (92%) of coffee lovers say the same thing, nearly two in five report their mental health is constantly weighed down by feelings of anxiety or stress (38%). Not the case for tea-drinkers ― respondents who mainly sip tea (25%), and nearly a quarter of all respondents (23%), said tea is their beverage of choice when they want to unwind.
“Whether we’re returning to the office or working from home, we want to feel productive and energized,” said Tim Collins, general manager and vice president of Celestial Seasonings, in a statement. “Millennials polled say a simple switch from coffee to tea has the potential to not only sustain that productivity, but also provide multiple benefits. Tea is having a big moment. We’re seeing a record number of consumers across age groups reach for tea, thanks to their new advantages that make healthful choices easier.”
With consumers showing a positive association with tea, it looks as though the category will be brewing with opportunities.
Report Abusive Comment