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Younger generations are turning to tea to relax, to wake up, and to stay productive, according to a recent survey conducted by OnePoll on behalf of Celestial Seasonings.
NuZee Inc. (doing business as Coffee Blenders), Plano, Texas, and Farmer Bros. Co., Northlake, Texas, announced a strategic partnership under which Farmer Brothers will provide access to manufacturing capacity as NuZee continues to roll out new coffee and tea products in the United States. Under the agreement, NuZee may place up to 50 co-packing machines in Farmer Brothers' 500,000-square-foot, SQF-certified, zero waste facility in Northlake, Texas.
GlobalData reports that in 2019, the U.S. hot tea market stood at $2.8 billion and is expected to have a compound annual growth rate (CAGR) of 4.8 percent through 2023, reaching $3.4 billion. The projected growth is expected to come from the category’s plethora of innovative solutions.
Given this chilly weather, it’s no wonder that January also is Hot Tea Month, giving consumer publications and bloggers a plethora of tea-centric topics and celebration guides.
The U.S. tea market has seen an evolution over the years as consumers’ on-the-go lifestyles put an emphasis on convenience and ready-to-drink (RTD) teas.
Following Seattle-based Starbucks Coffee Co.’s acquisition of Atlanta-based Teavana Holdings Inc. at the end of 2012, the tea industry is waiting for the hot tea segment to boom, according to experts.