A surge in ketogenic diets and sugar reduction due to consumers’ increased health-consciousness is impacting demand for hydrocolloids often used to enhance the quality and functionality of beverages.
Consumer Brands Association weekly study shows consumers report continued trust in CPG industry
April 29, 2020
New results released today by the Consumer Brands Association, Arlington, Va., show that in the survey’s eighth week, Americans have settled into pandemic life, feeling less concerned about the coronavirus but believing that the government will move to reopen the country sooner than it should.
My first true foray into online purchasing was trying to find discounted textbooks for my college courses. Since those days, my consumer packaged goods purchases online have spanned many markets: food, beverages, home goods, movies, etc.
Taking a deeper dive as part of its annual trends report, Chicago-based Mintel released its “Global Food and Drink Trends for 2030” report, which prognosticates just how much will change in the next 10 years.
Chicago-based Technomic recently released its report titled “Away-from-Home Beverage Study,” which covers how consumer demands and business conditions have shifted within the past few years.
As a start-up founded in 2009, El Segundo, Calif.-based L.A. Libations has shown through its insights and track record that the beverage brand creator and incubator is a captain in its own right.
Ingredient suppliers to beverage companies announced promotions, investments as well as the development of new programs and divisions to further serve their customers.
The saying goes that perception doesn’t always meet reality. As brand owners look to meet the evolving needs of American consumers, understanding the habits, perceptions and intentions can be crucial when striving to build brand loyalty.
Nearly every beverage brand faces some challenges when reaching out to consumers. For many, educating consumers can be essential to success, especially as craft trends continue to rise. Recently, Tequila Herradura took on the challenge and embarked on its Casa Herradura tour, which brought the Tequila Herradura hacienda to several cities across the country.