Food, beverage access concerns declining, study finds
Consumer Brands Association weekly study shows consumers report continued trust in CPG industry
New results released today by the Consumer Brands Association, Arlington, Va., show that in the survey’s eighth week, Americans have settled into pandemic life, feeling less concerned about the coronavirus but believing that the government will move to reopen the country sooner than it should.
The findings show that after nearly two months of steadily increasing alarm about the coronavirus, Americans’ concerns have lessened slightly and stabilized. The decline in overall concern is mirrored by consumers’ worries over access to high-demand products. Food and beverage access concerns dropped to 61 percent — 16 points lower than the peak on March 18. Further, nearly six-in-10 (59 percent) Americans have noticed greater availability of at least some high-demand products.
“The CPG industry is working overtime to ensure Americans have what they need to stay home and stay safe,” said Geoff Freeman, president and chief executive officer of Consumer Brands Association, in a statement. “This week’s survey results demonstrate that the industry’s hard work is paying off among American consumers.”
The industry’s around-the-clock efforts to increase production and availability are driving greater trust. The pandemic has changed the view of the CPG industry for many Americans. While the majority (55 percent) said their trust in the industry hadn’t changed during the weeks of coronavirus, 37 percent said their trust in the industry had increased. Only 8 percent reported less trust.