Consumer Packaged Goods (CPG) - Page 1

Ibotta launches LiveLift for CPG brands

New tool aims to drive incremental sales, reimaging performance marketing

November 6, 2025

Ibotta is currently piloting LiveLift with leading CPG brands and has future plans to roll it out more broadly with features that allow for increasing frequency of campaign measurement and greater optimization capabilities, it adds.

Keychain establishes European footprint

Platform expands to Ireland, appoints European general manager

Staff Beverage Industry

September 30, 2025

With this recent funding and launch of AI-native product KeychainOS, the company will help local manufacturers reduce bottlenecks and manage their production cycles more efficiently, it adds.

Dutch Bros to enter the consumer packaged goods market

Quick service beverage company announces partnership with Trilliant Food & Nutrition

Staff Beverage Industry

March 28, 2025

Dutch Bros Inc. announced its plans to launch a line of Dutch Bros packaged coffee and related products to be sold in retail outlets in partnership with Trilliant Food & Nutrition LLC.

IRI, Label Insight expand relationship to deliver product attribute purchase motivators

Model allows brands, retailers to better understand shoppers’ interests, tailor advertising

October 29, 2020

Chicago-based IRI and Label Insight announced an expansion of their relationship. The companies’ enhanced partnership provides CPG marketers with stronger tools to design marketing campaigns that drive brand growth based on consumer demand for more than 500 product-level attributes, such as “gluten free” and “sustainably sourced.”

IRI launches CPG Inflation Tracker to track weekly changes

Prices for beverage alcohol and beverages up compared with last year

May 8, 2020

Chicago-based Information Resources Inc. (IRI) announced the launch of the IRI CPG Inflation Tracker on its free, online COVID-19 Data Dashboard. The new tool provides a standard metric for tracking weekly price-per-unit changes for consumer packaged goods compared with the year-ago period across departments, including fixed and random weight products, grocery aisles and retail formats.

Food, beverage access concerns declining, study finds

Consumer Brands Association weekly study shows consumers report continued trust in CPG industry

April 29, 2020

New results released today by the Consumer Brands Association, Arlington, Va., show that in the survey’s eighth week, Americans have settled into pandemic life, feeling less concerned about the coronavirus but believing that the government will move to reopen the country sooner than it should.

Beverage Beat

Beer is ready to conquer the online marketplace

Research, sales data shows consumers’ comfort levels with buying beer online

Jessica Jacobsen

March 20, 2020

My first true foray into online purchasing was trying to find discounted textbooks for my college courses. Since those days, my consumer packaged goods purchases online have spanned many markets: food, beverages, home goods, movies, etc.

Kantar, IRI join forces for closed-loop solution

January 23, 2020

Kantar, New York, and IRI, Chicago, announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle.

Target's same-day delivery service Shipt Inc.

Retailers embrace omnichannel marketplace

Growth of eCommerce bodes well for beverages

Jennifer Storelli

December 16, 2019

Grocery retailers were thought to be somewhat protected from the threat of eCommerce. Amazon’s entrance into the market, however, brought the threat to life.

Natural, organic retailers continue upward path

Online retailers also helping channel grow

Taylor Karg

October 16, 2019

Consumers who are taking the steps to live healthier lifestyles are fueling growth for the natural and organic grocery retail channel.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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