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Commentary

Beverage Beat

On-premise, foodservice embrace new dynamics

Digital solutions in-store for restaurants in 2021

By Jessica Jacobsen
Jessica Jacobsen
December 17, 2020

We have seen the challenges that on-premise and foodservice industries have experienced throughout this pandemic. As these operators adapt to the fluidity of regulations and guidelines, many are embracing these new dynamics and, ultimately, the new opportunities that await them.

According to BeverageTrak data from Nielsen CGA (as of Oct. 10), 79 percent of on-premise visitors are staying at a single venue or reducing the number of places that they visit. The market research firm notes that this provides an opportunity for on-premise outlets to enhance the dining experience for consumers through their bartenders and wait staff.

“In the times we are living in, where every cent counts, the very best suppliers and distributors should look to work in tandem with their retailer customers to ensure sophisticated pricing ladders and enticing trade-up offers are in place,” said Nielsen CGA Client Solutions Director Matthew Crompton in a statement.

KEYWORDS: consumer insights consumer trends foodservice On-Premise SKU proliferation

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Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

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