Campari America, New York, announced a donation of $1 million to Another Round, Another Rally, a nonprofit that raises emergency funds for hospitality workers to support bartenders who are facing economic hardship due to the COVID-19 emergency. 

Bacardi Ltd., Hamilton, Bermuda, launched the hashtag #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown.

For consumers looking to participate in Dry January, beer drinking usually is not part of the equation. However, Heineken USA, White Plains, N.Y., is encouraging consumers to keep their alcohol-free pledge, but still with a beer in hand — Heineken 0.0. To support on-premise partners, the company introduced an integrated marketing program that incorporates the alcohol-free brew.

Hiro Sake, imported by Hiro Sake USA, Manhasset, N.Y., debuted its first single-serve glass cup sake, a term commonly used to reference this serving size.

The latest consumer data from New York-based Nielsen CGA has revealed that Thanksgiving is the most valuable annual occasion for still wine, providing ample opportunity for local bars and restaurants expecting an influx of hometown consumers this week, it says. Wine outperforms spirits, beer, cocktails and soft drinks in that 39 percent of U.S. consumers choose to drink wine when out-of-home during the Thanksgiving period, with significant opportunity for wine-led bars as well as specific dining channels where wine and food pairings are key.

White Plains, N.Y.-based HEINEKEN USA announced that Strongbow Hard Ciders will release its Original Dry to on-premise outlets with the availability of 50-liter steel kegs.