Articles Tagged with ''consumer trends''

This year’s State of the Industry report on carbonated soft drinks explores how flavor and functionality innovations entice consumers. 

As tea is considered to be one of the original functional drinks, experts highlight how the tea and RTD tea category is well-positioned to go on the offensive with innovations that meet consumers various need states.

L.A. Libations’ Co-Founder and CEO Danny Stepper details that relationships are the foundation on which the beverage incubator, creator and accelerator company is built on.

In a Q&A with Beverage Industry, Tom Newmaster of FORCEpkg shares what trends are driving beverage packaging design.

Experts note that shifts in consumer behavior have caused beverage brands to find new ways to deliver on fortification and personalization.

As wellness trends have taken hold in the beverage space, experts highlight how natural and organic trends are impacting color choices used in the market.

As consumer trends continue to impact the coffee market, experts note that the overall category is shifting gears to meet consumers’ changing preferences.

As more consumers are recognizing the link between immune-health and overall health, experts note that the demand for functional beverages that support immunity has never been higher.

With growing awareness of the connections between individual health and that of nature or the environment, such interests are prompting more consumers to seek out clean label and non-GMO beverages.

This year’s State of the Industry report notes that tea consumption is supported because of its short- and long-term health benefits, helping to spur growth in the tea and RTD tea categories.