Silk has teamed up with Olympians Michael Phelps and Aly Raisman as the new faces of its soymilk portfolio. Phelps and Raisman are joining Silk to help provide nourishment to people who need it most through a donation of 1.5 million meals ($150,000) to Feeding America. “I’ve enjoyed soymilk for years and am excited to be working with Silk while also helping to support Feeding America,” Phelps said in a statement. “This period of slowing down has reminded me about the importance of both physical and mental health, and how food plays such an essential role in our daily life. Both Silk and I realize how important it is to keep everyone fueled, and we are proud to help support people in need during these challenging times.” Phelps and Raisman also will be encouraging fans to stay motivated and thrive from home with a mix of healthy recipes and training tips shared on social media throughout the spring. As the new faces of soymilk, Phelps and Raisman are gracing the front of Silk Soymilk cartons and starring in an upcoming creative campaign. “People are incorporating more plant-based products into their diets, as ‘flexitarian’ lifestyles continue to gain popularity. Whether people are working out at home to stay fit or training for a more serious athletic endeavor, they’re reaching for soymilk,” said Domenic Borrelli, president of plant-based food and beverages for Silk. “We’re excited to welcome Michael and Aly into the Silk family to educate consumers about the nutritious role soymilk can play in Americans’ diets, and give back to people in need during this time with Feeding America.” Raisman added: “I’ve enjoyed the benefits of incorporating more plant-based meals into my diet over the past few years, and Silk Soymilk has been a great source of protein to keep me fueled and focused — whether I’m on the road or, like right now, spending more time at home. I’m honored to work with Silk and appreciate their shared commitment to giving back to families in need through Feeding America.” Silk Soymilk cartons featuring Phelps and Raisman are available at grocery stores nationwide in half-gallon sizes for a suggested retail price of $3.99.
Silk Soymilk teams up with Olympians Michael Phelps, Aly Raisman
Dairy alternative brand to donate to Feeding America
May 8, 2020