BeatBox announced its first “Partner Series” custom package in collaboration with Oklahoma State University (OSU) Athletics. Entering the second year of a three-year agreement, BeatBox kicked off the inaugural Partner Series package design featuring images of Oklahoma State University’s legendary mascot: Pistol Pete.

“The partnership with OSU Athletics has been an incredible success for not only BeatBox, but for the community surrounding OSU and its loyal fanbase,” said Zech Francis, vice president of global marketing at BeatBox, in a statement. “As we continue to explore innovative ways to collaborate with OSU Athletics and to further connect with our consumers, it was clear that the Pistol Pete packaging resonates deeply with both the BeatBox and Cowboy Family.”

The limited time Partner Series packaging features a BeatBox fan favorite flavor, Juicy Mango, which ties in with OSU Athletics due to its orange liquid. 

“Juicy Mango is our No. 1 selling item at OSU Athletic events, so it only made sense that Pistol Pete would be featured on our Juicy Mango Party Punch. The fact that our top party punch flavor is also the beloved color orange of the OSU fan base was an amazing coincidence,” Francis stated.

Hard Tea and the refreshed Partner Series Juicy Mango package will be available at Boone Pickens Stadium, Gallagher-Iba Arena, Cowgirl Stadium, and O’Brate Stadium for the 2023-2024 athletics seasons. BeatBox will have year-round brand visibility and availability for all spectators at Cowboy and Cowgirl sporting events. At home games fans, 21 and older, can visit the on-site BeatBox activation outside the West endzone for product sampling, music, giveaways and fun, it says. In addition to in-stadium and outside activations, BeatBox will utilize media and broadcast integrations across digital, print, and radio campaigns to amplify the partnership with OSU.

Retail accounts across the state of Oklahoma started receiving the Pistol Pete Partner Series package in mid-June and have seen sales in the state skyrocket with Juicy Mango units increasing 125% year-over-year the same three month time frame April 1sto June 30, the company says citing data from Vermont Information Processing for year-over-year 2023 vs. 2022 units sold for the 90 days ending June 30. Local and national chains have embraced the Partner Series including Casey’s, Kum & Go, QuikTrip, OnCue, Homeland, Jiffy Trip, Hutch's, E-Express, and Harps, along with countless independent retail accounts.

Francis exclaimed: “The Oklahoma State University Athletics fan base has made this partnership truly special. I know here at BeatBox we can't wait to see Cowboy and Cowgirl fans ‘Wave the Wheat’ with a BeatBox featuring Pistol Pete.”