Drifters community to get sneak peek of release ahead of public
February 22, 2022
Spindrift Beverage Co., Newton, Mass., announced its newest flavor: Blood Orange Tangerine. Spindrift is doubling its commitment to real squeezed fruit by featuring not one, but two orange varietals.
Crafted with a balanced pairing of real squeezed lemons and limes, Spindrift's Unsweetened Lemonade Sparkling Waters come in three twists on the classic drinks, the company says.
Spindrift Spiked to debut in mid-April in 4 varieties
March 15, 2021
Newton, Mass.-based Spindrift sparkling water introduces Spindrift Spiked, a lightly carbonated hard sparkling water made with only real ingredients, no synthetic natural flavors, sweeteners or additives, it says.
Limited-edition 12-pack includes all flavors from sparkling water brand
July 30, 2020
Spindrift, Newton, Mass., released the Drifter Pack: A Spindrift Tasting Experience. This limited-edition 12-pack includes one of each of the brand's 11 flavors and two cans of the latest flavor release, Spindrift Pineapple
With summer just around the corner, the flavors associated with the long, hot days are in high demand. For the readers of Beverage Industry, the same rings true when selecting their favorite new product.
Newton, Mass.-based Spindrift Sparkling Water and brand ambassador and actress Kristen Bell launched a new summer campaign to accelerate the brand’s awareness and further distinguish itself from competition as the first sparkling water made with real-squeezed fruit, the company says.
Sparkling water brand launches campaign to create groundswell for lime emoji
February 19, 2019
Newton, Mass.-based Spindrift announced the launch of its 10th flavor, Lime, and issues a call for a lime emoji. The digital campaign titled WHY #NOLIMEEMOJI? asks consumers to join Spindrift in the effort to give the citrus fruit the “limelight” by sharing why they love lime on social media using the hashtag #NoLimeEmoji.
An amalgamation of carbonated water and real squeezed fruit, Spindrift sparkling waters have carved out their own niche in the broader packaged water market.