Spindrift announces new hard sparkling water
Spindrift Spiked to debut in mid-April in 4 varieties
Newton, Mass.-based Spindrift sparkling water introduces Spindrift Spiked, a lightly carbonated hard sparkling water made with only real ingredients, no synthetic natural flavors, sweeteners or additives, it says.
“When we entered the flavored sparkling water category, there were hundreds of brands, all made with ‘natural flavors,’ clear liquids, and no real ingredients ― leading to very few real options for consumers. In the hard seltzer category, we saw many of the same characteristics,” explained Bill Creelman, founder and chief executive officer of Spindrift, in a statement. “Spindrift Spiked breaks the hard seltzer mold: we feature simple ingredients, prominently on the front panel. The liquid has color like the fruit, huge dimension of flavor, plus no added synthetics or fillers.”
“Our consumer told us they are no longer willing to put aside their ingredients standards for alcoholic beverages,” Creelman continued. “With Spindrift Spiked, they have an option to extend sparkling water and real fruit into alcohol without making compromises.”
As a combined category, flavored and hard sparkling water are expected to reach $15 billion in retail sales by the end of 2022.
Spindrift Spiked contains sparkling water, alcohol from cane sugar and real squeezed fruit. Spindrift Spiked is made with a clean-tasting alcoholic base with only 82 to 95 calories in each can with a 4 percent alcohol by volume (ABV). The new hard sparkling water line uses a 10-day fermentation process to maximize ABV without additives, as well as an ultra-filtration process, which purifies at the molecular level, according to the company. The new line will be available in 12-ounce cans and with four flavor options: Mango, Lime, Pineapple and Half & Half.
“Listening to our Drifter community of fans has always been a top priority for us – and that's exactly where the inspiration for Spindrift Spiked originated,” Creelman said. “We heard from our fans: hard seltzer isn't for me unless Spindrift had an option. Spindrift Spiked flips hard seltzer on its head through its delicious taste from real squeezed fruit. We can't wait to get these cans into hands just in time for celebrating the best summer has to offer.”
Spindrift Spiked will first be available around mid-April in select markets, which include Boston, Los Angeles and San Diego. Spindrift Spiked will also be donating 1 percent of its sales as part of Spindrift's commitment to 1% For The Planet.
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