Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsBottled Water

Spindrift expands sparkling water portfolio with Blood Orange Tangerine

Drifters community to get sneak peek of release ahead of public

Spindrift_BloodOrangeTangerine_900.jpg
February 22, 2022

Spindrift Beverage Co., Newton, Mass., announced its newest flavor: Blood Orange Tangerine. Spindrift is doubling its commitment to real squeezed fruit by featuring not one, but two orange varietals. Blood Orange has a multi-dimensional and almost berry-like depth which is then perfectly highlighted by the bright sweetness from real squeezed Tangerines, the company says.

“Blood Orange Tangerine is a continued affirmation of what we stand for: innovation, always using the best-tasting real ingredients, and celebrating our community of dedicated fans,” said Bill Creelman, founder and CEO of Spindrift, in a statement. “We’re especially excited for this launch because the category has never had a Blood Orange Tangerine like this before. We think people will love the incredible flavor and beautiful color; it's endlessly drinkable but tastes really special.” 

New Blood Orange Tangerine will hit shelves this spring, but the Spindrift community of fans will be the first to try it. Next week, Feb. 28 to March 4, Spindrift will give away 1,000 packs of Blood Orange Tangerine every day at random to its most loyal Drifters. To win, consumers must be a part of the Spindrift community and share something about them that’s anything but ordinary. Additionally on April 28, Spindrift will host an exclusive virtual launch party for its community members. Filled with special guests and unique experiences, this event will be limited to 100 community members, selected from those who submit an “Anything But Ordinary” hashtag during launch. For more information, watch the Spindrift social channels. 

“Flavor launches are when we really celebrate our community. All year, Drifters show their commitment to our brand, enjoying our product, engaging with us, and sharing Spindrift with others. This is our way to say thank you and reward them for that love,” Creelman said. “I believe the reason we’ve been so successful is because we put our community first. We had such a strong 2021 because of the Spindrift community, launching our best-selling Lemonade line and our first hard seltzer, Spindrift Spiked. Our community inspires us to innovate and push the boundaries of what a beverage brand can be.” 

Blood Orange Tangerine is the latest addition to Spindrift's sparkling water line. Spindrift’s taste-forward real fruit portfolio also includes the new Spindrift Spiked hard seltzers. After its community-first release, Spindrift Blood Orange Tangerine sparkling water eight-packs will be available in retail and online later next month.

KEYWORDS: blood orange citrus sparkling water Spindrift tangerine

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Carbonated Soft Drinks
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

top 100 beverage companies

Top 100 Beverage Companies of 2024

people drinking Wynk

Mindful drinking prompts growth for THC beverages

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 26, 2025

FAST. FOCUSED. FUELED: Delivering Energy Consumers Can Feel

Learn how to formulate products that deliver the energy experiences that people want, and keep them coming back for more.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • bubly bounce

    bubly expands portfolio with caffeinated sparkling water lineup

    See More
  • SpindriftSpiked_NewFlavors_900.jpg

    Spindrift Spiked expands lineup with 4 new flavors

    See More
  • Kylie Minogue NA White.png

    Kylie Minogue Wines expands portfolio with new 0% Sparkling Blanc

    See More

Related Products

See More Products
  • nanotech.jpg

    Nanotechnology in the Beverage Industry 1st Edition

  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

  • food and bev control.jpg

    Food and Beverage Cost Control, 7th Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing