Spindrift Beverage Co., Newton, Mass., announced its newest flavor: Blood Orange Tangerine. Spindrift is doubling its commitment to real squeezed fruit by featuring not one, but two orange varietals. Blood Orange has a multi-dimensional and almost berry-like depth which is then perfectly highlighted by the bright sweetness from real squeezed Tangerines, the company says.
“Blood Orange Tangerine is a continued affirmation of what we stand for: innovation, always using the best-tasting real ingredients, and celebrating our community of dedicated fans,” said Bill Creelman, founder and CEO of Spindrift, in a statement. “We’re especially excited for this launch because the category has never had a Blood Orange Tangerine like this before. We think people will love the incredible flavor and beautiful color; it's endlessly drinkable but tastes really special.”
New Blood Orange Tangerine will hit shelves this spring, but the Spindrift community of fans will be the first to try it. Next week, Feb. 28 to March 4, Spindrift will give away 1,000 packs of Blood Orange Tangerine every day at random to its most loyal Drifters. To win, consumers must be a part of the Spindrift community and share something about them that’s anything but ordinary. Additionally on April 28, Spindrift will host an exclusive virtual launch party for its community members. Filled with special guests and unique experiences, this event will be limited to 100 community members, selected from those who submit an “Anything But Ordinary” hashtag during launch. For more information, watch the Spindrift social channels.
“Flavor launches are when we really celebrate our community. All year, Drifters show their commitment to our brand, enjoying our product, engaging with us, and sharing Spindrift with others. This is our way to say thank you and reward them for that love,” Creelman said. “I believe the reason we’ve been so successful is because we put our community first. We had such a strong 2021 because of the Spindrift community, launching our best-selling Lemonade line and our first hard seltzer, Spindrift Spiked. Our community inspires us to innovate and push the boundaries of what a beverage brand can be.”
Blood Orange Tangerine is the latest addition to Spindrift's sparkling water line. Spindrift’s taste-forward real fruit portfolio also includes the new Spindrift Spiked hard seltzers. After its community-first release, Spindrift Blood Orange Tangerine sparkling water eight-packs will be available in retail and online later next month.
