Spindrift, Newton, Mass., released the Drifter Pack: A Spindrift Tasting Experience. This limited-edition 12-pack includes one of each of the brand's 11 flavors and two cans of the latest flavor release, Spindrift Pineapple.
The sparkling water pack comes in a custom purple box and includes an exclusive bandana (while supplies last) designed by a fan of the brand.
The Drifter Pack is inspired by the Drifter community, a group of brand fans who have rallied around Spindrift the past several years. In true Spindrift spirit, the Drifter Pack is designed to be shared. Each pack bought on drinkspindrift.com is "buy one, gift one free" so the sparkling water tasting experience can be enjoyed together, safely from a distance, with friends and family across the country.
"We hear it all the time: 'I'm obsessed with Lemon and Grapefruit, but I've never tried Strawberry or Half and Half.' So it's these curious, loyal fans who inspired us to create the Drifter Pack. This is a fun way for fans to try and share all our flavors while helping them discover a few new favorites," said Bill Creelman, founder and chief executive officer of Spindrift, in a statement.
To enhance the fun of trying all 11 different flavors, each Drifter Pack is equipped with a tasting guide to prompt discussion and considerations of aroma, color, tasting notes, mouthfeel and overall flavor. Spindrift hopes fans will share their flavor feedback so they can incorporate these opinions and learn from fans as the brand continues to innovate, it says.
Once taste testers have sampled them all and found their favorites, Spindrift wants to hear about it. Consumers can share a photo with his or her favorite flavor, and tag @drinkspindrift on Instagram, Twitter and Facebook. By adding the the tag #DrifterFam, fans will be entered to win a three-month supply of his or her favorite Spindrift flavor(s). Starting in August, three winners will be randomly selected each month until Dec. 31.