Spindrift, Newton, Mass., is putting its signature spin on a summertime favorite.
Crafted with a balanced pairing of real squeezed lemons and limes, Spindrift's Unsweetened Lemonade Sparkling Waters come in three twists on the classic. New Lemon Limeade, Strawberry and Pink Lemonade Spindrift flavors contain zero to 1 gram of sugar and bold real fruit ingredients, the company says.
"We're excited to introduce our newest flavor innovations to lemonade lovers and all of our loyal Drifters, who continue inspire our real-fruit sparkling water vision," said Bill Creelman, founder and chief executive officer of Spindrift, in a statement. "Lemonade is a classic beverage enjoyed by all. But with concerns about health and diet at an all-time high, we challenged ourselves to reimagine what this traditionally sugary drink could taste like with a Spindrift spin — real ingredients, uncompromised taste and legible calories. Each Lemonade flavor has a distinct and unforgettable flavor profile that will blow people away and make them do a double take on the sugar content."
This is the first time in Spindrift’s its 10-year history that has introduced three flavors at once with a new line of sparkling water. The varieties have a calorie range of 3-10 calories in each 12-ounce can. The following is a description of the three taste profiles:
- Lemon Limeade – Started with lemon, added a splash of lime and lightly carbonated for a deliciously healthy alternative to sugary beverages.
- Pink Lemonade – Begins with crushed cherries and raspberries, for a touch of sweetness. It's Lemonade – but Pink.
- Strawberry Lemonade – We started with Lemon and Lime and threw ripe, juicy strawberries into the mix. Together this trio makes for an unforgettable taste you'll keep coming back to.
"We've seen huge growth over the past decade; and this year, we're coming out strong with flavor introductions and pushing the envelope on our real ingredient and sparkling water innovations that will 'wow' our community and tempt anyone who hasn't yet discovered the unmistakable delicious taste of sparkling water made with real fruit to try it. This will be the first of two incredible innovations that fans of Spindrift have to look forward to this year," Creelman added.
Spindrift Lemonade will be shared with the Spindrift Community first. Consumers who've signed up to be a part of the Drifter Community by Feb. 22 will receive an email with a promocode for a chance to redeem a drinkspindrift.com exclusive, Lemonade 6-pack. Spindrift Lemonade will be available in March at Target stores nationwide and through DrinkSpindrift.com.