ZenWTR, Los Angeles, is celebrating Earth Day by announcing the initial distribution of its 1% For the Oceans donation that will go to numerous organizations with missions to protect and preserve our oceans and advance recycling in the United States. As part of the company's 1% For the Oceans initiative, 1% of total sales is committed to ocean conservation and recycling education and advocacy.

Seattle-based Talking Rain Beverage Co., the maker of Sparkling Ice beverages, appointed Ken Sylvia to CEO, effective April 12. As a driven leader, Sylvia will continue to fulfill Talking Rain’s mission of “Creating Connections with Every Sip” by prioritizing employee development, community engagement, product innovation and corporate responsibility, the company says.

Purchase, N.Y.-based PepsiCo’s bubly sparkling water launched a new campaign to show consumers that everyday bummer moments have a silver lining ― or to “see the bubly side.” To help kick off the year-long campaign, bubly is joining forces once again with Michael Bublé, whose serenades bring smiles to people around the world.

San Pellegrino’s Italian Sparkling Drinks portfolio is getting an all-new look and a revamped formula. The new packaging transitions from a traditional barrel can to a stylish sleek can.

Graasi Barley Water launched a new line of ready-to-drink (RTD) organic waters in three flavors: Citrus Mint, Cucumber Lime and Lemongrass Ginger. 

Waterloo Sparkling Water, Austin, Texas, announced two new flavors with the launch of its Cherry Limeade and Blackberry Lemonade sparkling waters.

HH Bespoke Spirits & Beverages launched its own alkaline water: HH Bespoke Water. HH Bespoke Water has a pH of 9.5 with its alkaline properties being better for your health than regular water, the company notes.

La Croix, a brand of National Beverage Corp., announced its newest flavor: Cherry Blossom.

Spindrift Beverage Co., Newton, Mass., announced its newest flavor: Blood Orange Tangerine. Spindrift is doubling its commitment to real squeezed fruit by featuring not one, but two orange varietals.