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Home » Topics » Category Focus » Bottled Water

Bottled Water
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Waterloo Raspberry Necatrine.png

Waterloo Raspberry Nectarine

April 17, 2024

Waterloo Sparkling Water announced the newest addition to its lineup: Raspberry Nectarine. 


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Carolyn Hardy
Up Close With

Hardy Beverage’s hydrogen-infused waters refresh consumers, pets

Hydrogen water brand grows portfolio, turns to automated case packing
Jessica Jacobsen
Jessica Jacobsen
March 29, 2024

When Carolyn Chism Hardy, founder and CEO of Hardy Beverage, learned about the benefits of hydrogen-infused water she used her wealth of knowledge in the beverage market and as an entrepreneur to create health-focused hydration for consumers.


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bubly burst.png

PepsiCo unveils bubly burst sparkling water lineup

New bubly burst available in 6 fruit-forward flavors
March 19, 2024

Purchase, NY-based PepsiCo once again is shaking things up in the sparkling water category with a brand-new product: bubly burst.


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Essentia Hydroboost.jpg

Essentia launches first-ever flavored, functional water

3 Hydroboost varieties feature B-complex vitamins
Staff Beverage Industry
March 14, 2024

Essentia Water is taking hydration to the next level with all-new Essentia Hydroboost, the brand’s first-ever flavored and functional water innovation designed to keep consumers hydrated while pursuing their goals, it says.


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Liquid Death.jpg

Liquid Death closes $67 million in strategic financing

New funding brings water, iced tea company’s valuation up to $1.4 billion
Staff Beverage Industry
March 11, 2024

Liquid Death, Los Angeles, has closed $67 million in financing from strategic partners and new investors including top national distributors, along with notable names in entertainment and sports.


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SparklingIce_Starburst.png

Sparkling Ice STARBURST

March 5, 2024

Sparkling Ice, a brand of Talking Rain Beverage Co., announced the launch of Sparkling Ice STARBURST — a new line of flavors that capture the taste of STARBURST original fruit chew candy with zero sugar.


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Gatorade Water.jpg

Gatorade Water hits shelves nationwide

Sports drink brand enter bottled water category with support of 360-marketing campaign
Staff Beverage Industry
February 29, 2024

Gatorade, a brand of Purchase, N.Y.-based PepsiCo, announced the national launch of its first unflavored water: Gatorade Water. 


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Press_for_bubly.jpg

bubly sparkling water helps consumers take on Dry January

Promotion giveaway going on through Jan. 31
Staff Beverage Industry
January 11, 2024

To help consumers through Dry January, bubly sparkling water is making it a little easier for consumers with its “press for bubly” campaign. Consumers have the opportunity to enter for a chance to win their very own, limited run press for bubly button.


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SparklingIce_AnythingButSubtle.jpg

Sparkling Ice, Annie Murphy partner for new campaign

Anything But Subtle campaign coincides with Rich DePencier joining as chief growth officer
Staff Beverage Industry
January 9, 2024

Sparkling Ice announced the launch of a new marketing campaign: Anything But Subtle, featuring Emmy Award-winning actress Annie Murphy, best known for her role as over-the-top celebutante Alexis Rose in “Schitt’s Creek.”


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LemonPerfect_NewBottles_900.jpg

Lemon Perfect unveils larger bottles

Flavor-enhanced water also debuts 3 new varieties
January 4, 2024

Lemon Perfect, Atlanta, announced that in response to consumer demand, the company is rolling out larger bottles across its entire lineup and launching three new flavors: Blueberry, Coconut and Watermelon.


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