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Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the selection of three finalists for its second annual Cheers to Heroes campaign and contest celebrating everyday heroes from across the country. This year’s finalists are being honored for their support and continued dedication to their local communities and are now in the running to be named the winner of this year’s Cheers to Heroes contest with a cash prize of $10,000.
Talking Rain Beverage Co., makers of Sparkling Ice, promoted its Purposeful Prizing Rewards Program through which consumers had the chance to give back to four charities as they redeem rewards points.
The future remains bright for the bottled water category, particularly as consumer demand for enhanced waters and sparkling waters are strong, assisted by healthy positioning and lots of innovation.
PepsiCo Inc., Purchase, N.Y., published its 2020 Sustainability Report, presenting its continued momentum to create positive change for the planet and people while acknowledging the significant work ahead to address pressing challenges in the food system, such as climate change, fertile topsoil loss, packaging waste and inequality. The report outlines how during a tumultuous year for consumers, employees and partners, PepsiCo advanced its social and sustainability agenda across its supply chain.
Nestlé Waters, Vevey, Switzerland, will expand its current efforts to manage water sustainably and increase its collaboration with partners to identify and support local solutions.
New York-based VOSS Water is set to officially launch its new VOSS+ line on June 23 at select retailers nationwide to coincide with National Hydration Day. The new line will feature three enhanced waters designed to help consumers elevate and enhance their everyday life through unique hydration experiences, the company says.
SodaStream, a brand of PepsiCo, Purchase, N.Y., released its 2021 campaign in support of Pride month. The brand has teamed up with Emmy-nominated actress and prominent trans advocate Laverne Cox in a animated film entitled, “Rainbow Story.”
In May, AHA Sparkling Water issued a rallying cry with its first-ever ad campaign ― “Can I Get an AHA?” ― which will air live on TV, audio, social and streaming channels.