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Home » Topics » Category Focus » Bottled Water

Bottled Water
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Children's drinks address growing concerns

Children’s drinks leverage natural, reduced sugar claims
jessica Jacobsen
Jessica Jacobsen
February 13, 2012
When it comes to children’s nutrition, parents are faced with the challenge of finding products that meet their nutritional preferences, but also appeal to their children. But the challenge extends beyond parents and begins with the manufacturers. Beverage-makers are tasked with developing products to help bridge the gap between nutritional demands and pleasing taste profiles.
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From glass to metal

January 16, 2012
Noah’s Sparkling Spring Water moved from glass bottles to 12-ounce slim cans. The company’s reasons for the change include aluminum’s ability to keep beverages colder longer, portability, convenience and sustainability, it says.
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Education important for recycling efforts

Industry stakeholders work to increase recycling rates
October 14, 2011
The phrase “reduce, reuse, recycle” that children are taught in elementary school is among the numerous messages designed to educate consumers about recycling efforts. But even with the many ways to inform people about recycling, associations, manufacturers and beverage companies continually work to spread the word about programs and initiatives.
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Conservation emblem

October 14, 2011
Hawaii-based premium natural water company Hawaiian Springs LLC announced its bottles will bear the emblem for Preserving Paradise, the conservation initiative the company launched this spring.
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Bottled water sales get refreshed

Sparkling, enhanced waters deepen category’s reach
jessica Jacobsen
Jessica Jacobsen
October 12, 2011
Bottled water sales have shown signs of growth as the category recovers from the effects of the recession. Overall, the bottled water category increased 2 percent for $7.8 billion in sales for the 52 weeks ending Aug. 7 in supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart, according to SymphonyIRI Group, Chicago.
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What’s in store for private label

Retailer brands threaten national competition
Stephanie Cernivec
September 12, 2011
We’ve heard of blind taste tests between competitive products. Oftentimes, consumers can’t tell the difference between a national brand and its private-label equivalent. However, in recent years, retailers have taken it to a whole new level. These days, consumers might find it difficult to pick out a private label product on-shelf because of the way it’s packaged and marketed.
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Staying hydrated

jessica Jacobsen
Jessica Jacobsen
August 9, 2011

When visiting the nation’s capitol last month, in addition to enjoying the museums, monuments and memorials, I couldn’t help but take notice of the popular beverage of choice on those hot July days — bottled water. Vendors carried around coolers and walked up and down the streets selling water, and tourists flocked to them.


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SoBe launches contest to train with Mike Tyson

July 26, 2011

Purchase, N.Y.-based PepsiCo brand SoBe partnered with iPhone game developer RockLive to give boxing, gaming and all-around fans the chance to train with boxer Mike Tyson.


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Bottled water sales get refreshed

July 12, 2011

As companies continue to position bottled water as a healthier refreshment, the category saw sales rebound across segments leading to an overall category boost of 2.9 percent for more than $7.7 billion in sales, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart.


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Yoga in Times Square

July 11, 2011

Thousands of people flocked to Times Square for yoga sessions, health and wellness talks, music and tranquility for the Lucy Summer Solstice in Times Square event on June 21, which featured Sydney-based Balance as the official beverage sponsor of the event. Packaged in a biodegradable and recyclable bottle, Balance Mind is a non-flavored, enhanced water that features the functional benefits of focus and concentration.


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