Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsBottled Water

Wat-aah! to sponsor ‘Songs For A Healthier America’ program

Functional water brand partners with Hip Hop Public Health, Partnership for a Healthier America

Wat-aah logo
August 23, 2013

New York-based functional water brand Wat-aah! announced its role as presenting sponsor of the "Songs for a Healthier America" program, which will be produced by Hip Hop Public Health (HHPH), and Washington, D.C.-based The Partnership for a Healthier America (PHA), whose honorary chairwoman is First Lady Michelle Obama.

"Songs for a Healthier America" is a multi-genre compilation album that will be accompanied by "Instant Recess," a series of 10-minute videos designed to engage the youth in physical activity. The 19-song album, which can be viewed here, features notable artists including Jordin Sparks, Ashanti, Ariana Grande, Travis Barker, Matisyahu, Ryan Beatty, Doug E Fresh, DMC from rap group RunDMC. Dr. Oz and many other celebrities also will make appearances. A soon-to-be released interlude on the album will highlight Wat-aah! and the importance of healthy hydration, according to the brand. The overall mission of the album is to encourage healthy eating, drinking and exercise to help reduce childhood obesity.

"We identified Wat-aah! as a preferred partner for this initiative because [of] their emphasis on health and creative approach to encouraging kids to preferentially drink water," said Olajide Williams, Ph.D., chief of staff of neurology at Columbia University and founder of HHPH, in a statement. "Their experience working within the school systems, wealth of influence, and core mission of fighting childhood obesity are all things that make them an ideal organization to collaborate with. We are excited to be working closely with Wat-aah! to help spread the message about this exciting new program."

Rose Cameron, chief executive officer and founder of Wat-aah!, explained the brand’s approach in a statement: "At Wat-aah!, we know that in order to engage kids and create excitement around health, we must speak to them in a way that is not boring or preachy, or else they will walk away or shut down. We need to be fun, surprising and always relevant. HHPH and PHA have created a program that does just that, and we are excited to collaborate and work with them on this effort.

Drew Nannis, chief marketing officer of PHA, added in a statement: "The goal of this campaign is to make the healthy choice the easy choice. Wat-aah! shares that goal and has continually looked for unique and, more important, fun ways to get kids moving. Their support of the launch of this project is a testament to their continued commitment to helping us end the childhood obesity epidemic."
 

KEYWORDS: functional water Wat-aah

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Carbonated Soft Drinks
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

PepsiCo.jpg

PepsiCo advances AI agenda

Narragansett Beer 1975 cans

Narragansett Beer celebrates 50 years of ‘Jaws’

Celsius Fizz Free

CELSIUS launches new Fizz-Free flavors

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

July 15, 2025

Understanding the Best Material Type for Your Conveyor Systems

Leveraging decades of beverage production expertise, join Regal Rexnord’s Jeremy Fryman, Beverage Industry Marketing Manager and Tom Eure, Senior Account Executive as they dive into the landscape of plastic conveyor belt materials on the market and how to select the proper material type by application.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Wat-aah! 'Taking Back the Streets' bottles

    Wat-aah! launches ‘Taking Back the Streets’ art campaign

    See More
  • Wat-aah! Yung Day 1

    Wat-aah! launches new TV commercial in support of ‘Drink Up’ campaign

    See More
  • waah

    Wat-aah’s mission to make health, bottled water cool

    See More

Related Products

See More Products
  • GlobalData_Consumer.jpg

    Cider Consumption (Volume and Growth) Forecast to 2021 - North America

  • GlobalData_Consumer.jpg

    Beer Consumption (Volume and Growth) Forecast to 2021 - North America

  • GlobalData_Consumer.jpg

    Packaged Water Consumption (Volume and Growth) Forecast to 2021 - North America

See More Products

Related Directories

  • A & B Ingredients

    A&B Ingredients is a manufacturer and distributor of specialty ingredients to the North American Food Industry. R&D and application labs allow for specific formulation and customer support and allow us to showcase our specialty ingredients.
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing