New bottled water developed in partnership with Canopy Growth
October 4, 2021
Pittsford, N.Y.-based Karma Culture LLC announced the launch of Karma CBD Water. This is the first CBD beverage to launch under the Karma wellness and probiotic waters beverage portfolio and has been developed in partnership with Smith Falls, Ontario-based Canopy Growth Corp., a world-leading diversified cannabis and hemp company.
The plant water category as a whole has seen growth over the past five years, despite ebbing and flowing consumer interest. Although coconut water continues to be the most dominant sub-segment, recent entries to the plant water market, such as aloe and cactus waters, could compete with coconut water.
Propel Electrolyte Water recently released Propel Immune Support, which offers those with active lifestyles an easier way to replace electrolytes lost in sweat and supports a healthy immune system with vitamin C and Zinc, the company says.
New creative highlights packaging, nutrient benefits
March 4, 2020
Victor, N.Y.-based Constellation Brands and Pittsford, N.Y.-based Karma Wellness Water, Constellation Ventures’ first minority investment in a non-alcohol brand, have collaborated to launch a new marketing campaign to optimize the potential of the Karma beverage brand and its patented cap technology.