Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs).
Nestlé Waters North America (NWNA), Stamford, Conn., announced that its current president and chief executive officer, Kim Jeffery, plans to step down from that position after 34 years with the company, including 20 years in that role, to assume a non-executive chairman position effective Feb. 1, 2013.
Famous Mineral Water Co.’s brand Crazy Water hosted its 33rd annual Crazy Water festival last month to celebrate the history of Mineral Wells, Texas, and its acclaimed natural mineral water, which was believed to treat health maladies when it was discovered in the late 1800s, it says.
A brand of Danone, Evian Natural Mineral Water carries on its celebration of youth and purity with the release of the newest addition to its limited-edition bottle collection by American designer Diane von Furstenberg.
In these times when budgets are tight, many consumers are finding that private label bottled waters quench their thirst just as well as branded waters.
The overall bottled water category reported nearly $6.7 billion in sales and a 3.4 percent increase in dollar sales during the 52 weeks ending April 14 in food, drug and mass merchandise stores including Walmart, according to New York City-based Nielsen.
A new campaign from Nestlé Waters North America enabled consumers to ask the “Fountain of Electrolytenment” questions and receive answers written in water.
LaCroix Sparkling Water partnered with Paramount Pictures to celebrate the re-release of “Titanic,” which was remastered, converted to 3-D and released April 4 — one week before the 100th anniversary of the ship setting sail April 10, 1912.
Inspired by Suzanne Collins’ novel, “The Hunger Games,” AquaNew’s Watt-Ahh bottled water brand created Thirst Games, a program that challenges young adults between the ages of 12 and 18 to submit water conservation or fundraising ideas.
Preston, Wash.-based TalkingRain Beverage Co. recently placed a focus on its Sparkling Ice enhanced water brand, which in turn has experienced a national surge.
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