Bottled Water

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For the first time, blk. Beverages LLC expanded its portfolio with blk.+ functional beverages.

Something Natural sparkling water redesigned its packaging with its female consumers in mind.

First lady Michelle Obama and actress, director and producer Eva Longoria joined Washington, D.C.-based Partnership for a Healthier America (PHA), of which Obama is honorary chair, to launch an initiative that encourages everyone to drink more water.

Shortly after the launch of Essentia fortified water in 1998, President and Chief Executive Officer Ken Uptain realized that the consumer market was not ready for it.

New York-based functional water brand Wat-aah! announced its role as presenting sponsor of the "Songs for a Healthier America" program, which will be produced by Hip Hop Public Health (HHPH), and Washington, D.C.-based The Partnership for a Healthier America (PHA), whose honorary chairwoman is First Lady Michelle Obama.

For the first time in more than a decade, Danone Group’s Evian Natural Spring Water redesigned its bottle.

New York Spring Water launched a line of zero-calorie, functional waters called Vbee!.

Klarbrunn Inc., owned and manufactured by Wis-Pak Inc., launched Vita Ice flavored sparkling waters fortified with vitamins and antioxidants.

A rebounding economy as well as convenience and a healthy image have helped bottled water sales recover from years of decline in 2008 and 2009, according to Chicago-based Mintel’s U.S. “Bottled Water” report released in March.

Bothell, Wash.-based Essentia Water kicked off its Super Summer Hydration Giveaway on June 21. The 50-day online promotion runs through Aug. 9 and is hosted at www.essentiawater.com/super and on Essentia’s Facebook page.