Bottled Water

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The bottled water industry is efficient when it comes to both calories and water use, according to a new infographic released by the International Bottled Water Association (IBWA), Alexandria, Va. Consumers can cut billions of calories by choosing bottled water instead of another packaged drink and support an industry that uses little water, it says.

New York-based Wat-aah! announced a marketing and long-term equity partnership with pop artist Ariana Grande.

Jones Soda Co., Seattle, released its new Jones Sparkling Water line in response to consumer demand for healthier products. The sparkling waters are made with only water and natural flavors and do not contain any added sweeteners, colors or artificial preservatives.

During the fourth quarter of 2014, SCC Partners Group LLC plans to release Vaspen still and sparkling waters sourced from the Sweetwater Lake Spring in Colorado’s Sweetwater Canyon.

Sunny Delight Beverages Co. will expand its Sparkling Fruit2O lineup with four new flavors in late September or early October.

Green2O LLC introduced its same-named Natural Alkaline Spring Water, bottled at a single source in Langlade Springs in Polar, Wis.

Cascade Ice, a brand of Everett, Wash.-based Unique Beverage Co. LLC, will introduce a proprietary 7-ounce slim bottle design for a select few of its zero-calorie sparkling flavored waters. Beginning in September, Cascade Ice Lemonade, Coconut, Black Raspberry, Orange Mango and Pink Grapefruit varieties will be available in individual 7-ounce bottles and six-packs of 7-ounce bottles.

Level 5 Beverage Co. Inc., a subsidiary of Minerco Resources Inc., will launch VitaminFizz sparkling vitamin-enhanced beverages this month.

Sixty million adults consumed an average of at least one glass of bottled still water in each of the past seven days, reports Packaged Facts, the Rockville, Md.-based division of MarketResearch.com. According to a new report titled “Bottled Water in the U.S.” by the market research firm, the majority of these consumers tend to be younger than the adult population as a whole. Consumers in the 35- to 44-year-old age group exhibit the highest likelihood of frequent bottled water consumption, it states in the report. These consumers also are interested in staying physically fit and also are more likely to drink thirst-quencher or activity drinks, it states.

In celebration of its second anniversary, Waiakea Water has released its inaugural commercial. The roughly 1-minute commercial offers an informational approach about the brand’s natural filtration process through an active volcano.