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The 35th annual Natural Products Expo West tradeshow, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif., boasted an attendance increase of 7.2 present, bringing together more 71,000 industry members, more than 2,700 exhibiting companies, and 634 first-time exhibitors.

Purchase, N.Y.-based PepsiCo Inc. announced a new multiyear marketing partnership with the National Basketball Association (NBA), New York, to be the official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (NBA D-League) and USA Basketball beginning next season.

Following a consumer vote on Facebook, Unique Beverage Co. LLC’s Cascade Ice sparkling water brand  launched its latest flavor: Strawberry Orange Mango.

Hint increases taste portfolio with new Pineapple Hint Water and CherryHint  Fizz

Charlotte, N.C.-based BYB Brands Inc. launched a multi-pack line extension for its Tum-E Yummies portfolio of fruit-flavored water drinks.

Beverage entrepreneur, creator of Fuze and Nos Energy Drink, and co-creator of BodyArmor SuperDrink Lance Collins has joined forces with producer and songwriter Lukasz Gottwald, also known as Dr. Luke, to launch Core Natural Water. The water is ultra-purified and balanced with electrolytes and minerals to achieve a pH of 7.4.

100% All Natural Inc. announces 5 new flavors to rehydrate and restore a body's natural balance.

Fiji Water, a brand of Los Angeles-based Roll Global, announced its first TV advertising campaign for the brand.

Usually when people think about a disruption, it comes with a negative connotation: the neighbors upstairs who sounds like they have a personal bowling alley, the fire alarm testing in the middle of the workday, or the road construction that takes a major roadway down to one lane.