New brand expands on dispensing cap category
bottlePORT to release reusable bottles with dispensable caps
bottlePORT, Inc. aims to give mindful beverage drinkers convenience and value by introducing eco-friendly, natural ingredients line “bottlePORT.” In an agreement with NYSW Beverage Brands Inc. to be the exclusive “bottler,” the new company will redefine the dosing cap segment by using this technology to create a reusable bottle system that delivers several drinks per one bottle, the company says.
Consumers will be able to purchase a reusable “bottlePORT” with multiple caps that contain healthy ingredients in flavor-forward varieties including, Coconut Mango and Acai Blueberry Pomegranate. The reusable bottle will provide active consumers the option to refill with water, coconut water or their protein supplement of choice, putting them in direct charge of balancing their existing health goals with ever-changing lifestyle requirements, the company says. By choosing to reuse, consumers can ditch disposables, divert plastic from landfills and reduce their environmental footprint. In addition, bottlePORT caps will fit most water bottles offering cross marketing opportunities and further value for customers who would prefer only buying caps, it adds.
The bottle, which is made from post-consumer recycled plastic, can easily be taken anywhere. While the caps, which can be purchased in bulk, offer variety and value, the company says. The brand, being led by founder Luke Zakka, has plans for several SKUs, all of which deliver better value to consumers as well as eco-friendly and sustainable packaging.
“Bottled beverages are a way of life. They will never go away, only change. But, a bottle does not need to be discarded every single time you have a drink, even if it is a high quality and great tasting product.” said Zakka in a statement. “We’ve gone one step further and thought about the value our caps provide thoroughly. Our team’s vision is one rooted in our deep sense of responsibility and love of the Beverage industry. In conjunction with NYSW, we feel the perfect ingredients have met good timing in the market for this innovation. It’s attractive, the value proposition is right and our existing processes for sales, marketing, design, manufacturing and distribution have made this one of the most efficient projects we’ve worked on. It’s also been really exciting.”
As of release, bottlePORT has arranged for distribution in more than 3000 accounts through new and existing partnerships nationwide by the end of 2015.