Blossom Water LLC launched a line of same-named enhanced waters.

Following years of growth, total consumption of private-label products has softened as of late, says Harry Balzer, chief industry analyst for The NPD Group, Port Washington, N.Y.

Vancouver Water Enterprises Canada Co. Ltd. introduced its Releaf ultra-premium Canadian water to the United States.

After kicking off her “Let’s Move” initiative in 2010 to lead children to healthier lifestyles, first lady Michelle Obama, as well as actress Eva Longoria, joined a new movement designed to encourage people of all ages to drink more water more often.

With a career spanning 35 years in the bottled water business, Kim Jeffery has seen a drastic change within the beverage industry since he joined Perrier Group of America in 1978.

Skinnygirl Founder Bethenny Frankel partnered with AriZona Beverage Co., Cincinnati, to launch Skinnygirl’s first line of non-alcohol beverages. Skinnygirl Sparklers are sparkling waters that are made with real fruit juice, six essential vitamins, superfruit extracts and green tea polyphenols. Like the rest of the Skinnygirl portfolio, the products are low in calories. Each sparkling water contains 5 calories in a serving and do not include artificial colors or flavors.

In December, The Coca-Cola Co. will introduce Dasani Sparkling flavored waters in select markets.

The Clairvoyance Group released 138 Water in eight different colored bottles, enabling consumers to complement their style or mood with their water, it says.

From Oct. 1, 2013, through Dec. 31, 2014, Real Water will offer pink bottles of its water to support the Susan G. Komen organization.

Marilyn Monroe might have sung about how diamonds are a girl’s best friend, but this mineral isn’t the only thing that’s been sparkling lately.