In celebration of its second anniversary, Waiakea Water has released its inaugural commercial. The roughly 1-minute commercial offers an informational approach about the brand’s natural filtration process through an active volcano.
Consumers’ push for healthy beverage choices is matching up to sales numbers seen throughout the bottled water category, according to a report from Chicago-based Mintel.
American subsidiary takes ownership of certain assets of Rising Beverage Co.
July 7, 2014
Unique Beverages (USA) Inc., a Delaware-based company owned by a Canadian numbered corporation and affiliated with Unique Foods Canada,announced that it has completed its acquisition of Activate Drinks. The acquisition includes certain assets of the Rising Beverage Co. (RBC), including the Activate brand and trademark, as well as select packaging technologies.
Functional water brand launches Soulshine ticket giveaway on Facebook
June 11, 2014
Bothell, Wash.-based functional water brand Essentia Water will be keeping yoga and music fans hydrated this summer as the official water of the 2014 Soulshine Yoga & Music Tour.
Nutrient-rich, low-calorie, low-sugar beverage now available at select regional retailers
May 8, 2014
Concord, Mass.-based Drinkmaple launched maple., an all-natural, plant-based water sourced from North American maple trees. The new water now is available in 8.45-ounce cartons at retail throughout the greater Boston area as well as online at www.drinkmaple.com.
IBWA emphasizes importance of clean, safe drinking water
May 5, 2014
During National Drinking Water Week from May 4 to 10 this year, the International Bottled Water Association (IBWA), Alexandria, Va., is highlighting bottled water as a healthy, on-the-go, refreshing beverage.
National network includes more than 250 distributors
April 30, 2014
Sparkling Ice, a brand of Preston, Wash.-based TalkingRain Beverage Co., announced the completion of its U.S. direct-store-delivery (DSD) distribution network. Comprising more than 250 distributors, this DSD network will bring Sparkling Ice beverages to grocery stores, drug stores, convenience stores, and other retail and non-traditional outlets in all 50 states.